Ecommerce

Digital Marketing

CMOs take note: Internet users surpass four billion globally

With 80 per cent of Australians spend more time on the Internet than they do watching television, CMOs must look beyond traditional channels and harness online if they are not to be left behind by an increasingly connected and digitalised consumer.

Digital Marketing

3 ways the Good Guys fast-tracked ecommerce sales growth

The whitegoods and appliance retail market is a fiercely competitive marketplace and ripe for digital disruption. Which is why The Good Guys decided to up its ecommerce game in order to give its customer experience a significant boost, The Good Guys’ GM of digital commerce, Bevan Morris, says.

Social Media

Marketing ecommerce when you're on The Block

Many business owners are familiar with seasonally-driven demand. But for Emma Garland, peak seasons lasts only three months of the year, and there is never any guarantee it will ever come again.

Digital Marketing

Why Krispy Kreme is on an unstoppable digital journey

​Global doughnut chain, Krispy Kreme, has a massive focus on digital, tallying a digital spend of 75 per cent, up from 50 per cent the previous year, and 20-30 per cent the year before - an aggressive move that aims to give customers a seamless experience and push the boundaries of innovation.

Social Media

Why conversational commerce is going to reshape customer engagement

Conversations have always been at the heart of customer service and brand engagement. But the proliferation of digital technology, mobile devices and now messaging apps have brought a new age of direct commerce to life, making it possible for brands to engage in more personalised dialogues with customers anywhere and anytime.

Digital Marketing

Navigating the future of omni-channel retailing

When ecommerce burst across the Internet in the late 1990s, it was natural to see it as something new and different. Traditional retailers regarded pure-play online competitors as alien invaders, and those who set up a clicks-and-mortar model often did so using separate divisions with unique tools and processes.

Social Media

Bigcommerce joins ranks behind new Twitter Buy Now button

​Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Digital Marketing

AdRoll retargeting integrates with Shopify

AdRoll announced an integration with cloud-based commerce platform Shopify to provide e-commerce merchants the ability to retarget customers across devices within the Shopify platform.

Digital Marketing

Adobe's new interactive shoppable video experience

By 2019, video is set to command an estimated of 80 per cent of all Internet traffic. To leverage this proliferation of video consumption, Adobe is integrating a new shoppable video platform in a bid to enhance the next generation in digital consumer interaction.

Digital Marketing

How Billabong keeps its brand relevant

From humble beginnings on the Gold Coast in the 1970s, to growing global household name, Billabong’s brand journey has been about consistently evolving to meet customer needs. And its expansion into digital is no different.

Featured Whitepapers

Recovering Revenue

America’s Largest Cable and Home Internet Provider Recovers $23 Million in Annual Revenue

More whitepapers

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in