Ecommerce

Digital Marketing

Report: Covid has created new digital consumers

Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.

Digital Marketing

Report: Covid has changed Australian shopper behaviour forever

Consumer shopping habits formed in lockdown are here to stay, according to Opinium Research, which was commissioned by payments platform Adyen. While COVID-19 has been a huge catalyst for change, it’s also solidified our preference for certain activities, including shopping in-store.

Social Media

How the coronavirus crisis brought a new meaning to social media for brands

The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census.This increase in social media usage, coupled with the shift towards ecommerce, has created a commercial imperative for brands and businesses to understand consumer behaviour across social platforms, according to the agency.​

Digital Marketing

What Farmlands did to digitally accelerate member engagement in the crisis

It’s a problem many brands have been working for years to solve: Growing interest in digital engagement and commerce and a need for greater capability to meet it. But in Farmlands New Zealand’s case, the timeframe for a response was shortened to just three weeks after the COVID-19 pandemic and lockdown struck antipodean shores.

Strategy

Report: 10 digital commerce trends here to stay

Contactless payments, 2D and 3D visualisations allowing consumers to better experience products they want to order, B2B consumerisation and live and experience-led commerce are here to stay post-COVID crisis, a new report claims.

Strategy

5 steps Cue clothing took to adapt to the new normal of COVID-19 retail

There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the virtual and digital offerings it’s rapidly created, and the longer-term innovations they’re helping inform.

Digital Marketing

How fashion house Aje styled a new digital experience

Needing to revamp its online presence, high-end fashion house Aje tapped Shopify to improve its online metrics, which came at just the right time for the sudden reliance on ecommerce with the Coronavirus pandemic.

Customer Experience Management

COVID economy creates new digital consumers

The digital habits of consumers have skyrocketed during the coronavirus pandemic, although many still prefer to shop in-store, the latest Toluna COVID-19 Barometer has found.

Digital Marketing

Buy Aussie Now marketplace launches

In a bid to help local businesses affected by coronavirus restrictions, a new marketplace for Australian-made and owned products has now launched. Buy Aussie Now, which started as an Instagram page in mid-March as the nation prepared to shut down with the Coronavirus, has developed into a new platform to showcase local businesses.

Strategy

Behind the scenes of IGA's digital grocery offer

The launch of IGA’s online grocery delivery service is a lesson in developing minimum viable product that responds quickly to the needs of customers during a rapidly evolving crisis, its shopper engagement leader says.

Digital Marketing

Bringing back the Max Brenner brand

An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

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I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

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The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

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Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

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In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

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Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

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