Australia Post’s most recent annual online shopping report (2019), confirmed what good marketers already know: Online shopping is undergoing significant growth in Australia, customers expect seamless and rapid delivery, and are shopping more on their mobiles. What's more, direct email marketing remains vital to get consumer attention.

Buying beauty and skincare products is a highly personalised experience, often stretching across offline and online engagement. And thanks to a significant overhaul of its digital platforms, customer data approach and CRM strategy, it’s a personalised experience Jurlique is increasingly confident of delivering.

​To stay relevant in a changing retail space, UK brand Superdry had to take a serious look at its customer experience (CX).

​T2 has enjoyed amazing growth since its first store opened in Melbourne in 1996. Now in seven countries, with multiple ecommerce sites, T2 needed to evaluate its ongoing ecommerce strategy, particularly around organic traffic and SEO.

Outdoors enthusiasts will be able to get their fix from the one place following news that the Outdoria Group is set to become Australia and New Zealand’s largest dedicated marketplace for planning, booking and equipping camping, caravanning, outdoor experiences and road trips.

Digitisation in retail today is less about table stakes capabilities such as ecommerce and omnichannel efficiency and more about how brands innovate their customer experience, particularly in-store, SAP’s retail chief claims.

Using the personality and online reach of in-store staff online could be a vital differentiator for retail brands looking to compete against digital upstarts and better meet consumer demand for experience-led shopping, Magento global CEO, Mark Lavelle, believes.

​A dynamic and responsive approach to ecommerce fulfilment has not only allowed Coopers Brewery to grow online sales of beer home-brewing kits, it’s also opened up a wealth of insight and capability cementing customer loyalty.

Getting a better handle on customer service and matching rapid business growth with a stronger reporting and response approach has led Showpo to deploy a new platform in just seven weeks.

Providing exceptional customer service is often spoken of in a consumer context, but it is wise to remember business customers are people too.

When Alexander Meyer joined ecommerce fashion retailer, The Iconic, in 2016, he was tasked with nothing short of building a cult brand.

Artificial intelligence (AI) is cementing its place in digital commerce, with a recent Gartner survey finding 70 per cent of digital commerce organisations report that their AI projects are very or extremely successful.

If brands don’t implement some kind of counterfeit protection now, they will find hard-won brand reputation and consumer trust eroded over the next 10 years.

High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.

Airbnb business, marketing and operations leader, Eva Ross, has returned to Australia to become Sendle’s new chief marketing officer following co-founder and CMO, Craig Davis’ decision to step back from day-to-day operations.

Becoming a more customer-focused organisation has been one of the best things to ever happen to The Iconic, said COO of the online fashion retailer, Anna Lee.

Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.

​Amazon is hoping for record Prime Day sales and sign-ups to Prime memberships in Australia, even after its website crashed at the beginning of the event.

The need to expand internationally, while still remaining competitive locally and serving its customers better, has seen Seafolly integrate new ecommerce technology into its brands, with more to come.

Amazon’s launch in Australia has significantly boosted online shopping behaviour across the wider local retail landscape, generating more sales across a wider array of local ecommerce and brand websites. But not everyone is benefitting and those in the mid-share, mid-market space stand to lose the most from the US giant’s arrival on our shore long term.

In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.