Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an audience was holding it back.

With Australia poised to report its biggest online shopping event on record, one ecommerce startup is hoping its recent brand launch will help it snare a significant chunk of that business.

Seven in 10 Australian consumers are likely to buy through social media channels, with livestreams and conversation commerce proving strong prompters for purchase, a new report indicates.

There’s no doubt Australians have been increasingly buying online during the pandemic. But new research from Monash University suggests it’s the traditional physical retailer that gained the biggest benefits.

The Commonwealth Bank’s decision to integrate retail offers into its mobile banking app signals the arrival of the ‘super app’ play to Australia’s financial services market and a new generation of integrated consumer experiences, industry experts agree.

Shifting from product availability to perfect order metrics is just one of the ways Coles has improved its customer emphasis internally and as a consequence of rapid digitisation during the pandemic.

Known internally as ‘the doors’, SiteMinder’s swinging new logo is all about opening up opportunities and efficiencies for accommodation providers who want to open doors to more guests and deliver more personalised customer journeys.

Australia’s ecommerce market is expected to grow by 13.4 per cent this year off the back of hefty gains in 2020 and is on track to break the US$70 billion barrier by 2025. Yet with such growth comes a record spike in scams targeting Australian consumers.

Winning over the millennial generation of consumers and taking advantage of rapid digital take-up has led iconic 90-year-old Australian brand, Dri-Glo, to take its first steps into direct-to-consumer commerce.

Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its CMO and Kogan.com’s former deputy CFO Joanne Smith as CFO.

Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, Barbeques Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.

Exponential growth in ecommerce drove Australia Post to record group revenue of $8.27 billion, up 10.3 per cent for the financial year. And the online driver was echoed in year-end reports from retailers, Coles and Woolworths.

Building direct engagement with customers while bolstering brand discovery and sales through a two-pronged marketplace approach is the aim of the game for HMD Australia after a rapid-fire technology investment.

​Personalisation at scale and across each moment of the customer’s journey is a step closer for the team at Australian lifestyle brand, The Upside, after investing in its direct-to-consumer and data technology capabilities.

In a world that seems to be inevitably drawn towards digital service delivery, few sectors have shown the same level of resistance as building supplies. Even the market behemoth of the retail side of the hardware industry, Bunnings, only got its ecommerce act together in 2018.

Facebook Shops is expanding to WhatsApp and Marketplace and developing new ways for businesses to personalise ads and use new technologies to enhance the shopping experience.

Acceleration of ecommerce was one of the key digital trends witnessed over the past year as the COVID-19 global pandemic forced retailers and their suppliers online. With many expecting the trend to now dominate 2021 and beyond, CMO reached out to several Australian retailers and industry providers to find out what specific technology, business and operational investments they have made during this time to lift their ecommerce capability.

A petition encouraging Australian employers to grant pet owners ‘PETernity’ leave, along with pet personality scores driving product recommendations and membership benefits, are just some of the tools PetCulture’s first CMO is using to drive aggressive growth.

The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos.

Few retailers would be as far from claiming ecommerce leadership as charity op shops. But when COVID-related lockdowns descended across Australia last year, charity stores were forced to close their doors along with everyone else considered non-essential.

Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.