Case Study

Digital Marketing

How Seafolly is riding the commerce wave for growth

The need to expand internationally, while still remaining competitive locally and serving its customers better, has seen Seafolly integrate new ecommerce technology into its brands, with more to come.

Leadership

Owning marketing change at Panasonic

Marketing automation is one of the most powerful tools in a marketer’s armoury today, but it’s also one of the most dangerous, according to Panasonic Europe’s B2B marketing director, Stephen Yeo.

Digital Marketing

Nissan Motorsport revs up sponsorships with CRM

Nissan Motorsport has seen a 22 per cent boost in commercial revenue since March after replacing spreadsheets with cloud-based CRM software, its marketing chief claims.

Digital Marketing

Launching an ecommerce platform: le coq sportif’s brand story

Fashion labels face a significant challenge when it comes to delivering an integrated customer experience and brand engagement strategy. On the one hand, fashion can achieve an emotional link with consumers unique to other types of goods and services; on the other, such labels can be limited in how they can directly interact with customers because of the nature of retail and distribution.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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Explainer: What marketers need to know about cryptocurrency

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Gartner: Digital isn't enough of a superpower for CMOs anymore

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Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

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Creating a marketplace for wellness

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A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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