Baby Bunting delivers enhanced digital experience for customers

Baby goods retailer to deliver engaging content and experiences to customers at every stage of the journey

Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead aiming to provide what it says are engaging customer experiences.

As part of its digital revamp, the retailer has selected Sitecore to transform its online retail environment with Sitecore Experience Commerce 9 (Sitecore XC 9). The technology enables the baby goods retailer to create highly engaging experiences with rapid time to market. 

Established as a family-owned business with a single store in 1979, Baby Bunting has grown to now operate 47 stores throughout Australia with additional stores opening as it continues with its network roll-out plan.

Baby Bunting has been driving significant growth online via its digital investments in mobile, customer relationship management and engagement technologies.The selection of Sitecore XC 9 is a key part of creating a frictionless customer experience across store and online environments in the future, according to Baby Bunting head of digital and IT, Cameron Rosel.

He said traditional commerce solutions fall short of delivering long term customer engagement. Leveraging Sitecore XC 9 empowers marketers to deliver a unique experience through real-time omnichannel personalisation.

“Sitecore will allow us to deliver engaging content and experiences for our customers at every stage of their journey as parents or parents-to-be and it will support our growing multi-channel content strategy. Sitecore’s ability to integrate into our Microsoft Dynamics CRM ensures that we deliver the right offer to the right person on the right device at the right time.”

As the Australian retail industry continues to increase investments in digital transformation, companies are aggressively working to implement differentiated strategies in order to optimise online sales and generate further customer loyalty via personalised engagement.

“Our website re-platforming project is a strategically critical project for Baby Bunting. It is intended to provide us with a step change in our channel, delivering greater sales and more content to a highly engaged customer base,” said Baby Bunting CEO and managing director, Matt Spencer.

“We have selected Sitecore as our partner for this very significant investment. Sitecore will be assisting us to drive a truly engaging customer experience and to provide our customers with improved service, expert advice, great quality and value across our online and retail presences.”

The company will also have access to in-built analytics, helping it deliver consistently positive customer experiences throughout the entire customer journey.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

We're going to have more agencies than audiences soon!

cartercarter.com.au

JWT's Mirum digital agency ramps up Australian push

Read more

I think the key word here is 'caution' do you really have anything valuable to add. If not silence is a smart approach. Clients are smart...

internetmarketingconsultant

What Australia Day advertising says about brand purpose and cultural leadership

Read more

Latest Podcast

More podcasts

Sign in