Baby Bunting delivers enhanced digital experience for customers

Baby goods retailer to deliver engaging content and experiences to customers at every stage of the journey

Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead aiming to provide what it says are engaging customer experiences.

As part of its digital revamp, the retailer has selected Sitecore to transform its online retail environment with Sitecore Experience Commerce 9 (Sitecore XC 9). The technology enables the baby goods retailer to create highly engaging experiences with rapid time to market. 

Established as a family-owned business with a single store in 1979, Baby Bunting has grown to now operate 47 stores throughout Australia with additional stores opening as it continues with its network roll-out plan.

Baby Bunting has been driving significant growth online via its digital investments in mobile, customer relationship management and engagement technologies.The selection of Sitecore XC 9 is a key part of creating a frictionless customer experience across store and online environments in the future, according to Baby Bunting head of digital and IT, Cameron Rosel.

He said traditional commerce solutions fall short of delivering long term customer engagement. Leveraging Sitecore XC 9 empowers marketers to deliver a unique experience through real-time omnichannel personalisation.

“Sitecore will allow us to deliver engaging content and experiences for our customers at every stage of their journey as parents or parents-to-be and it will support our growing multi-channel content strategy. Sitecore’s ability to integrate into our Microsoft Dynamics CRM ensures that we deliver the right offer to the right person on the right device at the right time.”

As the Australian retail industry continues to increase investments in digital transformation, companies are aggressively working to implement differentiated strategies in order to optimise online sales and generate further customer loyalty via personalised engagement.

“Our website re-platforming project is a strategically critical project for Baby Bunting. It is intended to provide us with a step change in our channel, delivering greater sales and more content to a highly engaged customer base,” said Baby Bunting CEO and managing director, Matt Spencer.

“We have selected Sitecore as our partner for this very significant investment. Sitecore will be assisting us to drive a truly engaging customer experience and to provide our customers with improved service, expert advice, great quality and value across our online and retail presences.”

The company will also have access to in-built analytics, helping it deliver consistently positive customer experiences throughout the entire customer journey.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Sign in