Baby Bunting delivers enhanced digital experience for customers

Baby goods retailer to deliver engaging content and experiences to customers at every stage of the journey

Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead aiming to provide what it says are engaging customer experiences.

As part of its digital revamp, the retailer has selected Sitecore to transform its online retail environment with Sitecore Experience Commerce 9 (Sitecore XC 9). The technology enables the baby goods retailer to create highly engaging experiences with rapid time to market. 

Established as a family-owned business with a single store in 1979, Baby Bunting has grown to now operate 47 stores throughout Australia with additional stores opening as it continues with its network roll-out plan.

Baby Bunting has been driving significant growth online via its digital investments in mobile, customer relationship management and engagement technologies.The selection of Sitecore XC 9 is a key part of creating a frictionless customer experience across store and online environments in the future, according to Baby Bunting head of digital and IT, Cameron Rosel.

He said traditional commerce solutions fall short of delivering long term customer engagement. Leveraging Sitecore XC 9 empowers marketers to deliver a unique experience through real-time omnichannel personalisation.

“Sitecore will allow us to deliver engaging content and experiences for our customers at every stage of their journey as parents or parents-to-be and it will support our growing multi-channel content strategy. Sitecore’s ability to integrate into our Microsoft Dynamics CRM ensures that we deliver the right offer to the right person on the right device at the right time.”

As the Australian retail industry continues to increase investments in digital transformation, companies are aggressively working to implement differentiated strategies in order to optimise online sales and generate further customer loyalty via personalised engagement.

“Our website re-platforming project is a strategically critical project for Baby Bunting. It is intended to provide us with a step change in our channel, delivering greater sales and more content to a highly engaged customer base,” said Baby Bunting CEO and managing director, Matt Spencer.

“We have selected Sitecore as our partner for this very significant investment. Sitecore will be assisting us to drive a truly engaging customer experience and to provide our customers with improved service, expert advice, great quality and value across our online and retail presences.”

The company will also have access to in-built analytics, helping it deliver consistently positive customer experiences throughout the entire customer journey.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in