Most marketers have bought into the benefits of martech and digital innovation for improving customer experience. It’s clear from research that companies can achieve a 3X ROI on their CX strategy by adopting or upgrading martech stacks and investing in the right approach.

Digital transformation projects are normally pursued for their ability to improve engagement between an organisation and its customers. But there is much to be said for their ability to boost staff engagement levels too.

​How to get the best out of marketing technology to realise revenue and growth took centre stage at the latest CMO-Sitecore-Avanade roundtable in Melbourne on 7 June. Here are pictorial highlights from the event.

​Marketing leaders from B2B and B2C organisations convened on Sydney's Aria restaurant on 6 June to discuss how they can better improve their utilisation of digital marketing technologies in order to drive revenue opportunities for their brands. Here are pictorial highlights from our exclusive lunch.

All the latest martech and adtech news this week from Facebook, LinkedIn, Twitter, Zendesk and more.

Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead providing what it says are engaging customer experiences.

There aren’t too many Aussie marketers right now who aren’t trying to connect the experience dots and turn their customer acquisition craftsmanship into retention and advocacy. To get there, however, there’s a growing complexity of digital channels to navigate, increasing swathes and types of data to stitch together, and ever-rising consumer expectations to contend with.

​Hot on the heels of our successful Melbourne roundtable,senior marketing and digital leaders again came together for CMO and Sitecore's latest Sydney event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event. ​

Adobe, IBM, Liferay and Sitecore have clinched top spots on the coveted leaders quadrant in Gartner's newly created Magic Quadrant for Digital Experience Platforms.

All the latest martech and adtech news this week from MathCapital, Skyword, Sprinklr, Act-On Software, Sitecore, Stackla, Sizmek, Tableau and Emarsys.

Building and actioning a single view of customer experience and debating the role of AI in marketing were just some of the themes discussed by senior marketing and customer engagement leaders in Melbourne on 5 December for the CMO and Sitecore roundtable event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.

All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more

Allan Godfrey is in the business of saving lives. And as general manager of marketing of WA’s Royal Life Saving Society (RLSS), he is using a mix of digital technologies in order to modernise and strengthen its social enterprising efforts and better engage with the community.

The Royal Automobile Club in Western Australia has gone live with its mobile-first online member portal, the inaugural step in a multi-pronged digital transformation program aimed at delivering better experiences to customers.

Global property group, Colliers International, has launched a new website aimed at giving commercial and residential property hunters a consistent but more personalised experience when searching for properties worldwide.

CMOs are destined to become their CEO’s right hand in a customer-driven economy, but they’re being stifled by the complex array of technology sitting within their marketing department.

Microsoft teamed up with Xbox, Sitecore and Object Consulting to create a digital marketing tool, referred to as Project EBC, which enhances the consumer experience in a highly personalised approach.

Australian marketers are increasingly looking to personalise customer interactions but lack a good grasp on the data sets necessary to trigger significant gains as well as fear consumer privacy backlash, new research claims.

Kia Motors Australia has attributed its decision to deploy a new website and new customer experience platform to the need to better personalise online interaction.

Car park operators have traditionally been slow to engage with customers online and Secure Parking, with 250 locations across Australia and New Zealand, is no exception.

Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.