AMI former chief Mark Crowe joins Brand Finance Australia as CEO

He replaces Xander Bird, who has returned to the brand consultancy group's London office

Former Australian Marketing Institute (AMI) chief executive, Mark Crowe, has become the new head of Brand Finance Australia.

Crowe left the AMI in March after more than 10 years in the role. His resume includes senior management and board director positions across the professional services, education, food, hospital and sporting industries.

During his time with AMI, Crowe also contributed to several publications including the association’s The Role of Marketing in the Boardroom and What Value Marketing. He remains a fellow of the AMI.

Crowe assumed the role at Brand Finance, a brand consultancy, this month, replacing former local chief, Xander Bird, who has returned to Brand Finance's London office. He told CMO he had been consulting with the group for several months and looks forward to contributing to Brand Finance’s brand value league tables and reports as its new permanent chief.

Related: Woolworths and Telstra lead Australian brands list, finds Brand Finance

“Brand Finance enjoys a formidable global reputation for its ability to ensure companies make informed decisions on marketing investment,” Crowe said in a statement.

“I am excited about the opportunity to work with leading brands on articulating and building value.”

The AMI has not yet confirmed its new CEO.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in