The ultimate battle: brand vs retailer
At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.
AMI former chief Mark Crowe joins Brand Finance Australia as CEO
He replaces Xander Bird, who has returned to the brand consultancy group's London office
Former Australian Marketing Institute (AMI) chief executive, Mark Crowe, has become the new head of Brand Finance Australia.
Crowe left the AMI in March after more than 10 years in the role. His resume includes senior management and board director positions across the professional services, education, food, hospital and sporting industries.
During his time with AMI, Crowe also contributed to several publications including the association’s The Role of Marketing in the Boardroom and What Value Marketing. He remains a fellow of the AMI.
Crowe assumed the role at Brand Finance, a brand consultancy, this month, replacing former local chief, Xander Bird, who has returned to Brand Finance's London office. He told CMO he had been consulting with the group for several months and looks forward to contributing to Brand Finance’s brand value league tables and reports as its new permanent chief.
Related: Woolworths and Telstra lead Australian brands list, finds Brand Finance
“Brand Finance enjoys a formidable global reputation for its ability to ensure companies make informed decisions on marketing investment,” Crowe said in a statement.
“I am excited about the opportunity to work with leading brands on articulating and building value.”
The AMI has not yet confirmed its new CEO.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game
Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...
Jai
Triple-digit customer database growth, personalised engagement become reality for Stone & Wood
Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...
Chris Thomas
Have customers really changed? - Marketing edge - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently