Austbrokers appoints new head of marketing

Australian insurance broking group says experienced marketer Vanessa Lyons will help it to tackle additional business streams and produce new customer-specific engagement

Vanessa Lyons
Vanessa Lyons

Australian insurance broking group, Austbrokers, has appointed a new head of marketing as it looks to tackle additional business streams and personalise its customer approach.

Australian-born Vanessa Lyons has spent the past three years in Chicago as head of marketing for international banking and payments business, Discover Financial Services, and has more than 13 years’ experience in senior marketing positions. Her resume also includes stints at Superpartners, Telstra and Phillips Electronics.

At Austbrokers, she will be responsible for marketing strategy as well as managing public relations, events, communications and investor relations. Lyons is also tasked with developing customer-specific propositions and campaigns.

She replaces Meg Hurley, who has become the new general manager of marketing and consumer insights at the Australian and New Zealand Institute of Insurance and Finance, and reports into the chief operating officer, Sunil Vohra .

In a statement, Austbrokers Holdings CEO and managing director, Mark Searles, said Lyons’ marketing pedigree and experience in business development was important as the group looks to expand its value proposition to support network partners, new acquisitions and business prospects.

“She has demonstrated a deep appreciation and understanding of the Austbrokers’ Owner-Driver model, our strategy and strong growth agenda,” he stated. “We are pleased to have secured someone of Vanessa’s calibre as we continue to build our marketing and communications capability to support a number of streams of activity.”

Lyons will be working out of the company’s Melbourne and Sydney offices.

“With such a powerful and promising growth outlook, I’m looking forward to complementing the next phase of Austbrokers’ success with marketing excellence across all elements for the group,” she stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in