Australian insurance broking group says experienced marketer Vanessa Lyons will help it to tackle additional business streams and produce new customer-specific engagement
Australian insurance broking group, Austbrokers, has appointed a new head of marketing as it looks to tackle additional business streams and personalise its customer approach.
Australian-born Vanessa Lyons has spent the past three years in Chicago as head of marketing for international banking and payments business, Discover Financial Services, and has more than 13 years’ experience in senior marketing positions. Her resume also includes stints at Superpartners, Telstra and Phillips Electronics.
At Austbrokers, she will be responsible for marketing strategy as well as managing public relations, events, communications and investor relations. Lyons is also tasked with developing customer-specific propositions and campaigns.
She replaces Meg Hurley, who has become the new general manager of marketing and consumer insights at the Australian and New Zealand Institute of Insurance and Finance, and reports into the chief operating officer, Sunil Vohra .
In a statement, Austbrokers Holdings CEO and managing director, Mark Searles, said Lyons’ marketing pedigree and experience in business development was important as the group looks to expand its value proposition to support network partners, new acquisitions and business prospects.
“She has demonstrated a deep appreciation and understanding of the Austbrokers’ Owner-Driver model, our strategy and strong growth agenda,” he stated. “We are pleased to have secured someone of Vanessa’s calibre as we continue to build our marketing and communications capability to support a number of streams of activity.”
Lyons will be working out of the company’s Melbourne and Sydney offices.
“With such a powerful and promising growth outlook, I’m looking forward to complementing the next phase of Austbrokers’ success with marketing excellence across all elements for the group,” she stated.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia