Austbrokers appoints new head of marketing

Australian insurance broking group says experienced marketer Vanessa Lyons will help it to tackle additional business streams and produce new customer-specific engagement

Vanessa Lyons
Vanessa Lyons

Australian insurance broking group, Austbrokers, has appointed a new head of marketing as it looks to tackle additional business streams and personalise its customer approach.

Australian-born Vanessa Lyons has spent the past three years in Chicago as head of marketing for international banking and payments business, Discover Financial Services, and has more than 13 years’ experience in senior marketing positions. Her resume also includes stints at Superpartners, Telstra and Phillips Electronics.

At Austbrokers, she will be responsible for marketing strategy as well as managing public relations, events, communications and investor relations. Lyons is also tasked with developing customer-specific propositions and campaigns.

She replaces Meg Hurley, who has become the new general manager of marketing and consumer insights at the Australian and New Zealand Institute of Insurance and Finance, and reports into the chief operating officer, Sunil Vohra .

In a statement, Austbrokers Holdings CEO and managing director, Mark Searles, said Lyons’ marketing pedigree and experience in business development was important as the group looks to expand its value proposition to support network partners, new acquisitions and business prospects.

“She has demonstrated a deep appreciation and understanding of the Austbrokers’ Owner-Driver model, our strategy and strong growth agenda,” he stated. “We are pleased to have secured someone of Vanessa’s calibre as we continue to build our marketing and communications capability to support a number of streams of activity.”

Lyons will be working out of the company’s Melbourne and Sydney offices.

“With such a powerful and promising growth outlook, I’m looking forward to complementing the next phase of Austbrokers’ success with marketing excellence across all elements for the group,” she stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in