Austbrokers appoints new head of marketing

Australian insurance broking group says experienced marketer Vanessa Lyons will help it to tackle additional business streams and produce new customer-specific engagement

Vanessa Lyons
Vanessa Lyons

Australian insurance broking group, Austbrokers, has appointed a new head of marketing as it looks to tackle additional business streams and personalise its customer approach.

Australian-born Vanessa Lyons has spent the past three years in Chicago as head of marketing for international banking and payments business, Discover Financial Services, and has more than 13 years’ experience in senior marketing positions. Her resume also includes stints at Superpartners, Telstra and Phillips Electronics.

At Austbrokers, she will be responsible for marketing strategy as well as managing public relations, events, communications and investor relations. Lyons is also tasked with developing customer-specific propositions and campaigns.

She replaces Meg Hurley, who has become the new general manager of marketing and consumer insights at the Australian and New Zealand Institute of Insurance and Finance, and reports into the chief operating officer, Sunil Vohra .

In a statement, Austbrokers Holdings CEO and managing director, Mark Searles, said Lyons’ marketing pedigree and experience in business development was important as the group looks to expand its value proposition to support network partners, new acquisitions and business prospects.

“She has demonstrated a deep appreciation and understanding of the Austbrokers’ Owner-Driver model, our strategy and strong growth agenda,” he stated. “We are pleased to have secured someone of Vanessa’s calibre as we continue to build our marketing and communications capability to support a number of streams of activity.”

Lyons will be working out of the company’s Melbourne and Sydney offices.

“With such a powerful and promising growth outlook, I’m looking forward to complementing the next phase of Austbrokers’ success with marketing excellence across all elements for the group,” she stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in