Myer appoints new boss of marketing and merchandising

Former The Apparel Group CEO will report directly to the department store's CEO, Bernie Brookes, and will look after brand strategy

Myer has appointed a new chief of marketing and merchandise among a host of new senior executive appointments.

Former CEO of The Apparel Group, Daniel Bracken, will join the department store in the new role of chief merchandise and marketing officer, reporting director to CEO, Bernie Brookes. He is tasked with merchandising strategy including managing design, sourcing, buying and manufacturing, as well as advertising, digital, marketing, events and executing Myer’s brand strategy.

In a statement, Brookes said Bracken’s experience at The Apparel Group, where he oversaw the Sportscraft, SABA, Willow and JAG brands, as well as his international retail experience, made him a great candidate for Myer.

Prior to The Apparel Group, Bracken spent 15 years at Burberry in London, where he held various positions including general manager of childrenswear, head of merchandising and production, commercial director of menswear and most recently, VP of strategy.

Bracken's role replaces that of current executive general manager of merchandise, Adam Stapleton, who is leaving Myer to pursue another opportunity.

His appointment also comes nine months after Myer promoted former general manager of marketing, Megan Foster, to managing director of its owned fashion label, sass & bide.

Alongside Bracken, Myer has recruited its first chief information and supply chain officer, Richard Umbers, who is currently working for Australia Post as executive general manager across ecommerce and the parcel service.

In the newly created role, Umber will be responsible for online services, information technology including payment systems, supply chain and the Myer One loyalty program. He is also tasked with expanding and strengthening Myer’s omni-channel retail offer.

Myer also announced that it had appointed former MD and VP of Inditex Group as its new group general manager of strategy and business development.

Read more: AMI former chief Mark Crowe joins Brand Finance Australia as CEO

Related: Myer customer loyalty program brings in 70% of total sales

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in