Myer appoints new boss of marketing and merchandising

Former The Apparel Group CEO will report directly to the department store's CEO, Bernie Brookes, and will look after brand strategy

Myer has appointed a new chief of marketing and merchandise among a host of new senior executive appointments.

Former CEO of The Apparel Group, Daniel Bracken, will join the department store in the new role of chief merchandise and marketing officer, reporting director to CEO, Bernie Brookes. He is tasked with merchandising strategy including managing design, sourcing, buying and manufacturing, as well as advertising, digital, marketing, events and executing Myer’s brand strategy.

In a statement, Brookes said Bracken’s experience at The Apparel Group, where he oversaw the Sportscraft, SABA, Willow and JAG brands, as well as his international retail experience, made him a great candidate for Myer.

Prior to The Apparel Group, Bracken spent 15 years at Burberry in London, where he held various positions including general manager of childrenswear, head of merchandising and production, commercial director of menswear and most recently, VP of strategy.

Bracken's role replaces that of current executive general manager of merchandise, Adam Stapleton, who is leaving Myer to pursue another opportunity.

His appointment also comes nine months after Myer promoted former general manager of marketing, Megan Foster, to managing director of its owned fashion label, sass & bide.

Alongside Bracken, Myer has recruited its first chief information and supply chain officer, Richard Umbers, who is currently working for Australia Post as executive general manager across ecommerce and the parcel service.

In the newly created role, Umber will be responsible for online services, information technology including payment systems, supply chain and the Myer One loyalty program. He is also tasked with expanding and strengthening Myer’s omni-channel retail offer.

Myer also announced that it had appointed former MD and VP of Inditex Group as its new group general manager of strategy and business development.

Read more: AMI former chief Mark Crowe joins Brand Finance Australia as CEO

Related: Myer customer loyalty program brings in 70% of total sales

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in