Shazam appoints its first chief marketing officer

The audio and TV show recognition app provider appoints former HBO and OUYA marketing leader, Patricia Parra, to help improve user experiences

Media recognition apps vendor, Shazam, has appointed Patricia Parra as its first chief marketing officer as it looks to improve its user engagement globally and expand its product offering.

Parra has 15 years’ experience in consumer marketing across a range of entertainment and digital brands and joins Shazam from gaming startup, OUYA, where she served as CMO. Prior to this, she was head of content marketing at Hulu, where she led global brand strategy, original series campaigns and launched new produced.

Parra’s resume also includes a stint on the digital network distribution team at TV channel giant, HBOI, where she helped implement and market new entertainment products such as HBO On Demand and HBO Go.

At Shazam, Parra will be responsible for driving brand vision, crafting marketing and communication strategies and leading the overall marketing function. In a statement, the company said she will also be tasked with delivering increased user benefits to its 450 million customers as well as help expand Shazam into new entertainment and content services.

She reports directly to Shazam CEO, Rich Riley and will be based in New York.

In a statement, Riley said Parra’s combination of technology, design and marketing skills, along with her focus on improving user experiences, were key reasons for her appointment.

“Patricia’s extensive background in television, her track record leading innovative and creative global campaigns, as well as her understanding of digital entertainment platforms makes her an ideal addition to our leadership team,” he stated. “She will be critical to our success as we rapidly innovate to connect our users with the world around them.”

In a further statement to CMO, Riley added it was important to have a marketing leader in place now to help expand the brand's market position.

"Shazam has become a verb and we plan to continue to expand the definition of that verb to be about music and much more, which is why having the right person in place to shape this strategy and messaging is crucial," he said.

Parra said she was attracted to the role because of Shazam’s reputation, as well as the opportunity to help build a new entertainment experience category.

“I look forward to helping Shazam continue to move into new areas and build upon its existing success,” she said in a statement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read more: CMOs must have courage to lead successfully

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...

CiGen RPA

What robotic process automation can do for marketers

Read more

10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality

sendian creations

The new wave of VR applications

Read more

Latest Podcast

More podcasts

Sign in