Apple iWatch to come in two sizes, analyst claims

Apple's "iWatch" will come with OLED displays in two sizes, for men and women, according to an analyst who specializes in the Asian display market. So far, there's no indication that the colors will be blue or pink.

The iWatch will be available separately for men and women, with a 1.7-inch screen for the former and 1.3-inch screen for the latter, according to David Hsieh, a vice president with NPD DisplaySearch, speaking at a conference this week in Taiwan. He told the audience that his information was from "Apple sources," according to the Korea Herald story that reported his remarks Tuesday.

[iPHONE 6:Rumor roundup for week ending Nov. 8]

The unannounced-but-widely-expected iWatch is supposed to be a new product category that of "wearable computer" from Apple. Other companies have been trying to find something more than a niche in a market that doesn't quite exist. Samsung's recently unveiled Galaxy Gear watch generally has met with at best tepid reviews. Nike's more specialized FuelBand is a wrist-worn device for tracking a variety of workout activities.

In terms of wearables, much has been made of general comments by Apple CEO Tim Cook in May at the AllThingsD conference, when he was asked about the market's potential.

"There are lots of gadgets in this space right now, but there's nothing great out there," Cook said. "But none of them are going to convince a kid that hasn't worn glasses or a band to wear one. ... There are a lot of problems to solve in this space. ... It's ripe for exploration. I think there will be tons of companies playing in this space."

Asked whether Apple will be one of those exploring companies, Cook only said "I see [wearables] as a very key branch of the tree." He said that while Google Glass, a computer and display shaped like a pair of sunglasses, was interesting, "I think from a mainstream point of view [glasses as wearable computing devices] are difficult to see. I think the wrist is interesting. The wrist is natural."

The Korea Herald story also implied that Apple's focus on wearables has caused the company to sideline its long-rumored-but-never-confirmed work on an Apple TV. The basis for that is a quote by another DisplaySearch executive, Paul Gagnon, who didn't quite say that: "It appears that Apple's long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices."

The Herald summed up a variety of iWatch rumors and inferences drawn from Apple patents or patent applications: that iWatch will be "lighter and more energy-efficient than its rivals," make use of a low-energy Bluetooth radio, and include "biometric sensors that can collect health management information."

John Cox covers wireless networking and mobile computing for Network World.Twitter: http://twitter.com/johnwcoxnwwEmail: john_cox@nww.com

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in