Apple iWatch to come in two sizes, analyst claims

Apple's "iWatch" will come with OLED displays in two sizes, for men and women, according to an analyst who specializes in the Asian display market. So far, there's no indication that the colors will be blue or pink.

The iWatch will be available separately for men and women, with a 1.7-inch screen for the former and 1.3-inch screen for the latter, according to David Hsieh, a vice president with NPD DisplaySearch, speaking at a conference this week in Taiwan. He told the audience that his information was from "Apple sources," according to the Korea Herald story that reported his remarks Tuesday.

[iPHONE 6:Rumor roundup for week ending Nov. 8]

The unannounced-but-widely-expected iWatch is supposed to be a new product category that of "wearable computer" from Apple. Other companies have been trying to find something more than a niche in a market that doesn't quite exist. Samsung's recently unveiled Galaxy Gear watch generally has met with at best tepid reviews. Nike's more specialized FuelBand is a wrist-worn device for tracking a variety of workout activities.

In terms of wearables, much has been made of general comments by Apple CEO Tim Cook in May at the AllThingsD conference, when he was asked about the market's potential.

"There are lots of gadgets in this space right now, but there's nothing great out there," Cook said. "But none of them are going to convince a kid that hasn't worn glasses or a band to wear one. ... There are a lot of problems to solve in this space. ... It's ripe for exploration. I think there will be tons of companies playing in this space."

Asked whether Apple will be one of those exploring companies, Cook only said "I see [wearables] as a very key branch of the tree." He said that while Google Glass, a computer and display shaped like a pair of sunglasses, was interesting, "I think from a mainstream point of view [glasses as wearable computing devices] are difficult to see. I think the wrist is interesting. The wrist is natural."

The Korea Herald story also implied that Apple's focus on wearables has caused the company to sideline its long-rumored-but-never-confirmed work on an Apple TV. The basis for that is a quote by another DisplaySearch executive, Paul Gagnon, who didn't quite say that: "It appears that Apple's long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices."

The Herald summed up a variety of iWatch rumors and inferences drawn from Apple patents or patent applications: that iWatch will be "lighter and more energy-efficient than its rivals," make use of a low-energy Bluetooth radio, and include "biometric sensors that can collect health management information."

John Cox covers wireless networking and mobile computing for Network World.Twitter: http://twitter.com/johnwcoxnwwEmail: john_cox@nww.com

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in