Stories by John Cox

Apple's iBeacon turns location sensing inside out

Apple's iBeacon location sensing technology, based on the Bluetooth radio in your iPhone, promises to personalize the world around you. For users, this increasingly popular technology changes the question of "Where am I?" into the announcement "Here I am!"

Apple iWatch to come in two sizes, analyst claims

Apple's "iWatch" will come with OLED displays in two sizes, for men and women, according to an analyst who specializes in the Asian display market. So far, there's no indication that the colors will be blue or pink.

BlackBerry's bleak options: will suitors really pay for a wedding?

As BlackBerry's board of directors formally begin exploring "strategic alternatives," they'll find their options limited, according to two IT sector analysts. All the likely alternatives call for a much diminished company, or broken up into some software assets and a brand value that's declining every day.

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Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

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https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

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iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

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The Star's first CMO creates all-new marketing team

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Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

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Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

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