Creating a culture club builds ownership of teamwork
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
Digital Marketing
Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.
Digital Marketing
The new Levi's Stadium, home of the San Francisco 49ers, is deploying new wireless beacon technology to help fans use a special stadium navigation app on their smartphones and other devices.
A few weeks ago, Apple executive Eddy Cue boldly claimed that Apple's 2014 product pipeline was the best he's seen in 25 years. And for someone that was around for the release of both the iPhone and iPad, that's quite a lofty statement.
Digital Marketing
Targeted advertisements are headed to smart fridges, smart thermostats and other Internet-connected devices, raising potentially new privacy issues for consumers who use those products.
That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.
Wi-Fi is largely a given in today's homes and office buildings. Increasingly, though, retailers, schools and specialty shops are getting into the mix. Here four firms discuss the philosophy behind their free Wi-Fi.
People will one day depend on wearable computers to monitor not just their activities but a myriad of data about their health, making the devices basically like a sixth sense.
Digital Marketing
A Ford executive told U.S. Sen. Al Franken (D-Minn.) that the automaker does not collect or share location data from cars without the operator's explicit permission.
Apple's iBeacon location sensing technology, based on the Bluetooth radio in your iPhone, promises to personalize the world around you. For users, this increasingly popular technology changes the question of "Where am I?" into the announcement "Here I am!"
Digital Marketing
A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.
You pull into your driveway, put your car in park, and close the garage. At this point, you fumble for your keys, feel along the wall for the light switches, and adjust the thermostat--but what if your door unlocked, lights turned on, and the house was set to a comfortable temperature before you even walked through the door? This is the very near future: the Internet of Things.
Leadership
Recently-installed BlackBerry CEO John Chen is on a mission to restore the ailing company to financial health, largely by restoring faith in BlackBerry among corporate CIO's and other traditional enterprise customers.
Digital Marketing
"Privacy is dead -- get over it," has been a mantra of private investigators for years.
Digital Marketing
Thanks to McDonald's and Starbucks, free wireless networking is available every 200 yards or so, at least in metropolitan areas of the United States. Still, many merchants--especially smaller "mom & pop" establishments--don't provide the service. Purple WiFi has a business model that can help these businesses offer free Wi-Fi, and seems like a win-win for both the business and the customers.
Social Media
Businesses are spending more on online advertising to engage Australians whose online activities now consume nearly an entire day each week, according to a study released today by Nielsen.
Apple's "iWatch" will come with OLED displays in two sizes, for men and women, according to an analyst who specializes in the Asian display market. So far, there's no indication that the colors will be blue or pink.
UCLA researchers reported this week that they have created a light-emitting electronic display that can be stretched, folded and twisted, while remaining lit and snapping back into its original shape.
Social Media
The companies behind Internet.org, the organization formed by Facebook, Qualcomm and several others to bring the Internet to areas that still don't have it, released a document (PDF) yesterday detailing some of their plans for the initiative. One section stands out in particular, if only for its title – Facebook for Every Phone.
Social Media
Google is buying the mobile startup Bump Technologies, makers of the popular app that enables users to transfer photos, videos and files just by bumping their phones together.
Digital Marketing
Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more. And it's closer than you think.
Digital Marketing
Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
Hello , great article!Fake followers have really become a big issue that needs to be identified and bring to an end.You can also include ...
Caitlyn Davis
Fake Twitter-follower market is adapting, growing, and getting ever cheaper
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...
Azeem Sohail
Google hits out at ACCC draft code of conduct for news media negotiations
You’re a warrior woman from way back. Just let the muscle memory take over!
Hannah Sturrock
Why fear trumps marketing theory - Marketing edge - CMO Australia
What an inspiring piece of writing, Hannah, thank you so much for sharing! All right, team jersey out of the locker, brains on, eye of th...
Myriam Conrie
Why fear trumps marketing theory - Marketing edge - CMO Australia