Consumer Electronics

Digital Marketing

Consumers win as Android vendors struggle

Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.

Digital Marketing

NFL teams test virtual reality at 2015 training camp

Among all the talk of rookies, holdouts, fresh starts and, of course, the never-ending Deflategate conversation, there's buzz around a new topic at NFL training camps this year: virtual reality (VR). Several teams in the NFL are testing VR during summer practices in hopes of giving players new perspectives, in-depth data during film studies and a leg up on the competition.

Digital Marketing

Consumers love Samsung, but don't trust Apple or Facebook

Judging by its huge sales numbers and unrivaled consumer interest in its products, you'd think that no company in the tech arena was more beloved than Apple. Think again. It turns out Samsung is the "most reputable" tech company in the world, at least according to a recent survey of more than 5,000 consumers.

The Xbox-Oculus partnership won't harm HoloLens

Oculus VR revealed the final version of its Rift virtual reality headset on Thursday, but the partnership between the Facebook-owned company and Microsoft may have raised some eyebrows.

Google Glass: down but not out

When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.

Samsung draws rosy picture of IoT in lackluster CES keynote

Samsung officially opened the International CES on Monday evening with a keynote that painted a rosy picture of the Internet of Things but offered little substance except that vendors must be "open" and work together to make it all happen.

Digital Marketing

Apple Watch: A billboard for ads on the wrist?

Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.

How haptics will transform your gadgets

Haptics have been part of consumer electronics for a long time. When you put your smartphone on "vibrate," or when you play first-person shooters on Xbox, those vibrations are called haptics.

Digital Marketing

What you need to know about Apple Pay

This week, Apple introduced its mobile payment system -- known simply as Apple Pay. On the face of it, Apple Pay doesn't seem all that different than other mobile and contactless payment systems that are based around NFC. However, Apple has brought some significant things to the mobile payments industry that haven't been present in a fully integrated way

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State of the CMO 2020

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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