Start-up Leia to demo Star Wars-inspired hologram display technology next week

Potential applications include maps, games and video conferencing

Leia 3d hologram display
Leia 3d hologram display

U.S. start-up Leia is demonstrating its 3D holographic display technology at Mobile World Congress, promising a chance to see what mobile holography is all about.

Demonstrations of future technologies are among the more exciting exhibits at Mobile World Congress, and Leia looks sure to wow visitors at this year's edition, which starts on Monday in Barcelona.

Leia's goal is to make the company's technology cheap and compact enough to be integrated into smartphones and other mobile devices. It can be used to produce imagery "that floats above the screen" and that users can interact with, founder and CEO David Fattal said in a presentation last year.

Potential applications include maps with buildings that pop out or games where a ball comes out the screen, according to Fattal.

The technology is based on an invention called multi-view display, which was initially developed at HP Labs. It's based on a thin piece of transparent plastic or glass that's illuminated from the side with standard LEDs. Different images are created for the left and right eye to produce a sense of depth.

At Mobile World Congress, Leia plans to demonstrate its technology using real-time video chat, Fattal told MIT Technology Review.

So far, mobile devices with 3D screens have flopped. Most recently, Amazon implemented a feature called dynamic perspective on its Fire Phone, which is used to show 3D images of buildings.

Leia takes the concept further, but success is still far from certain even if the company can make the technology work. One thing that might work to its advantage is that smartphone innovation has slowed and manufacturers are looking for new ways to get us to upgrade.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in