Start-up Leia to demo Star Wars-inspired hologram display technology next week

Potential applications include maps, games and video conferencing

Leia 3d hologram display
Leia 3d hologram display

U.S. start-up Leia is demonstrating its 3D holographic display technology at Mobile World Congress, promising a chance to see what mobile holography is all about.

Demonstrations of future technologies are among the more exciting exhibits at Mobile World Congress, and Leia looks sure to wow visitors at this year's edition, which starts on Monday in Barcelona.

Leia's goal is to make the company's technology cheap and compact enough to be integrated into smartphones and other mobile devices. It can be used to produce imagery "that floats above the screen" and that users can interact with, founder and CEO David Fattal said in a presentation last year.

Potential applications include maps with buildings that pop out or games where a ball comes out the screen, according to Fattal.

The technology is based on an invention called multi-view display, which was initially developed at HP Labs. It's based on a thin piece of transparent plastic or glass that's illuminated from the side with standard LEDs. Different images are created for the left and right eye to produce a sense of depth.

At Mobile World Congress, Leia plans to demonstrate its technology using real-time video chat, Fattal told MIT Technology Review.

So far, mobile devices with 3D screens have flopped. Most recently, Amazon implemented a feature called dynamic perspective on its Fire Phone, which is used to show 3D images of buildings.

Leia takes the concept further, but success is still far from certain even if the company can make the technology work. One thing that might work to its advantage is that smartphone innovation has slowed and manufacturers are looking for new ways to get us to upgrade.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in