Amazon ditches Wallet mobile payment service

The app let people store and use reward and loyalty cards for making purchases

Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon's Wallet app let users store and use various reward cards, and keep track of the balances.
  • Amazon logo on tape
View all images

Amazon has pulled the plug on its Wallet app, a service the company launched in beta six months ago to dip its toes into the burgeoning area of mobile payments.

Amazon is removing the Wallet app from the Amazon and Google Play app stores Wednesday, it said. People will still be able to use cards they added to the app but their balances will no longer be updated in the wallet, so they'll have to keep track some other way.

"We've learned a great deal from the Amazon Wallet beta program and will look for ways to apply these lessons in the future as we continue to innovate on behalf of our customers," an Amazon spokesman said via email.

Any future plans for the app, and Amazon's plans for mobile payments more broadly, are unclear.

Still in beta, the app had limited functionality. It provided a vault for people's gift, loyalty and reward cards, but did not yet store debit or credit cards like Apple Pay or Google Wallet. Users scanned the cards into the app, and could then use their smartphone to make a purchase in physical stores or online.

Mobile payments is an area of growing interest to technology companies, with Apple Pay the latest big service introduced.

Companies are still trying to figure out the best way to let people make smartphone purchases. Google is reportedly in talks to buy mobile payments company Softcard to aid its efforts.

Some retailers have signed on to one type of mobile payment service, but not others, adding to the challenges.

Amazon's removal of its Wallet app illustrates the complexities in developing a service that works well for consumers. It might mean Amazon has something better up its sleeve, but we'll have to wait and see.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

Read more

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Latest Podcast

More podcasts

Sign in