Digital Marketing
This week, Apple introduced its mobile payment system -- known simply as Apple Pay. On the face of it, Apple Pay doesn't seem all that different than other mobile and contactless payment systems that are based around NFC. However, Apple has brought some significant things to the mobile payments industry that haven't been present in a fully integrated way
Apple's latest "one more thing" was a doozy: A high-tech watch that CEO Tim Cook hopes will "redefine what people expect" from a wearable device. The watch does much more than tell the time -- but what exactly does it do? And what can't it?
Companies have embarked on a gradual but massive adoption of "Internet of things" (IoT) technology, investing in sensors to collect data, which is then wirelessly sent for further analysis or alerts, according to a survey.
Technology companies need to create more fashionable wearable technology if they are to drive widespread adoption among consumers, analyst company Beecham Research has said.
Google has big hopes for its Glass head-mounted computer, chief among them a desire to make the unit smaller and more comfortable to wear.
In Google's vision of the future, tablets will provide a 3D view of the world and smartphones will have uses that haven't been thought of yet.
Digital Marketing
Yahoo has released an Android personalisation app that could give the company a stronger foothold in mobile contextual search.
Amazon has unveiled its highly anticipated entry into the smartphone market, a handset called Fire.
Samsung has filed for a "Gear VR" trademark with the U.S. Patent and Trademark Office, in the latest sign that the electronics giant is planning a virtual reality headset.
Social Media
acebook will soon be listening to its users -- literally -- but some of them wish it would cover its ears.
In Sony's version of the future, wearables will be an extension not only of smartphones, but of game consoles too.
A mysterious, massive Amazon locker in San Francisco is not filled with drones, but is part of a marketing campaign with Nissan.
Four years have passed since augmented reality apps for smartphones started appearing in app stores for consumer use, but the trend has been slow to catch on.
Amazon.com launched a Wearable Technology online store on Tuesday, saying customers are increasingly interested in the devices.
Wearable computers "took a huge step forward" in 2013 and shipments of smartwatches and related devices will grow by 78 per cent a year until 2018, according to IDC said.
Amazon might not be first out of the gate with a streaming media box, but its new Fire TV device hints at bigger plans for reaching consumers in their living rooms.
Social Media
Facebook has reached a surprise deal to buy Oculus VR, developer of the Oculus Rift virtual-reality headset, for about $US2 billion, according to the social network.
Google has kicked off an effort to bring Android to wearable devices, reminding everyone that the OS is not just for tablets and smartphones.
Digital Marketing
As tech companies increasingly rely on analyzing and selling user data to boost revenue, trust is emerging as one of the defining issues of the year for the IT sector.
If you want to find out how the so-called Internet of things is shaking up the tech industry, Mobile World Congress in Barcelona is the place to be this week.
Social Media
When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
