The Apple AppTrackingTransparency (ATT) framework is a new privacy protection designed to make it easier and more intuitive for consumers to safeguard their personal information on phones, iPads and the Apple TV. For marketers, it’s another privacy hurdle but some new research suggests emphasising trust rather than the technical is the answer to encouraging user opt-ins.

The Australian Competition and Consumer Commission (ACCC) will start its investigation of the mobile app marketing in Australia, part of its ongoing digital platforms inquiry.

The end of third-party cookies will soon be a reality for marketers and as adtech and martech players move to adapt, there will be a range of new tools for identification. What alternatives are emerging and how do they handle protecting user privacy and providing addressability?

Apple announced earlier this year its Identifier for Advertisers (IDFA), which allows marketers to attribute app usage on an iPhone or iPad with a user acquisition campaign, is being effectively disabled. It sent something of a shockwave through the mobile marketing industry.

Too many people confuse innovation with change, and trade on false positives such as privacy coming at the expense of progress, Apple CEO, Tim Cook believes. And it’s by identifying the distinction between these that he says allows the technology company to continue to succeed.

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

​Following the release of its augmented reality (AR) pizza ordering offering late in 2018, Domino’s Pizza is again demonstrating investment in customer service technology by adding the ability to track orders via Google Assistant.

All the latest martech and adtech news this week from Talkwalker, Oracle, Percolate, Demandbase, Adthena, Marketing Evolution, Domo, Apple, Noble.AI, and more.

All the latest martech and adtech news this week from Apple, Brightcove, Brandwatch, HubSpot, OpenSparkz, Tableau, InVision, and Insightly.

​The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.

​The fourth industrial revolution was front and centre at the official Dreamforce keynote today, with Salesforce launching a number of new applications to better enable what they consider to be at the heart of this new revolution: connection.

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.

All the latest martech and adtech news this week from Adobe, IBM, Apple, Daisee, Suzy, 6Sense and more.

If Apple is working on a social app, or even eyeing an outright foray into a social network, is it too little too late?

Apple, Facebook and Google each reported earnings this week, and though the results varied, they also reaffirmed the scale and industry-wide impact of these massive tech companies.

Digital businesses have redefined the economic playing field. The effects of Brexit may be our first big test of the capacity of digital business models to weather significant external forces of change.

Apple's feud with the U.S. Department of Justice over unlocking a passcode-protected iPhone has not altered the public perception of the company in the US, YouGov BrandIndex, a brand quality measurement firm, said today.

Microsoft's business strategy for the cloud appears to amount to this: ‘Be more like Apple.’ Here’s why that approach works.

Apple has reportedly acquired artificial-intelligence startup Emotient, giving it access to technology that could one day imbue its devices with the ability to "read" people's emotions through their facial expressions.

Apple CEO Tim Cook said Tuesday that the most successful businesses will be those that use mobile devices the best moving forward.