​The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.

​The fourth industrial revolution was front and centre at the official Dreamforce keynote today, with Salesforce launching a number of new applications to better enable what they consider to be at the heart of this new revolution: connection.

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.

All the latest martech and adtech news this week from Adobe, IBM, Apple, Daisee, Suzy, 6Sense and more.

If Apple is working on a social app, or even eyeing an outright foray into a social network, is it too little too late?

Apple, Facebook and Google each reported earnings this week, and though the results varied, they also reaffirmed the scale and industry-wide impact of these massive tech companies.

Digital businesses have redefined the economic playing field. The effects of Brexit may be our first big test of the capacity of digital business models to weather significant external forces of change.

Apple's feud with the U.S. Department of Justice over unlocking a passcode-protected iPhone has not altered the public perception of the company in the US, YouGov BrandIndex, a brand quality measurement firm, said today.

Microsoft's business strategy for the cloud appears to amount to this: ‘Be more like Apple.’ Here’s why that approach works.

Apple has reportedly acquired artificial-intelligence startup Emotient, giving it access to technology that could one day imbue its devices with the ability to "read" people's emotions through their facial expressions.

Apple CEO Tim Cook said Tuesday that the most successful businesses will be those that use mobile devices the best moving forward.

CEO Tim Cook and other top Appleexecs today unveiled a larger tablet dubbed the iPad Pro, a revamped Apple TV and -- near the end of a two-hour-long event -- new iPhones.

Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.

Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.

Judging by its huge sales numbers and unrivaled consumer interest in its products, you'd think that no company in the tech arena was more beloved than Apple. Think again. It turns out Samsung is the "most reputable" tech company in the world, at least according to a recent survey of more than 5,000 consumers.

"We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."

Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.

Soon, when you do a search on your iPhone for someone's contact info, a recent tweet from them might also pop up.

Now that the Apple Watch is finally out in the wild, millions will be experiencing the next big thing for user interfaces. Call it "haptics plus."

You're going to be hearing a lot about a new app called Meerkat.