From unconscious to reflective: What level of data user are you?
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Growth in iPhone shipments couldn't prevent Apple from reporting a drop in profits for the last quarter, as the iPad market flattened and Mac shipments fell.
Digital Marketing
Samsung gets criticised for copyingApple's design techniques,colour choices, and even unannounced products, but the iPhone maker isn't the only company Samsung is willing to imitate. The Korea-based electronics maker has apparently set its sight on creating its own version of Google Glass.
Apple today unveiled a revamped and renamed 9.7-in. iPad, calling it the "iPad Air" to reflect its thinner, lighter form and to evoke the thin MacBook Air laptop.
Digital Marketing
The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.
Leadership
Like the groundhog waking from hibernation to predict the coming of spring, another notoriously shy mammal recently made its own rare public appearance.
Google is putting its considerable muscle behind healthcare with a particular focus on aging and the diseases that accompany it.
Digital Marketing
Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more. And it's closer than you think.
Social Media
The days of shrugging off Twitter may soon be over. Some 200 million users strong, the site is already one of the most prominent social networks, but going public could give it the muscle to become the next Facebook or Apple, one analyst said.
Leadership
Industry pundits and branding agencies have labelled Apple’s launch of high-end and low-end iPhone devices as inevitable to broadening its customer appeal, but are less convinced on whether the company can retain its premium and innovative brand image.
For the first time since it redefined the smartphone market in 2007 with the launch of the iPhone, Apple will sell two distinctly different versions of the handset intended to attract consumers in different markets.
Researcher IDC today slightly lowered its tablet shipment forecast for 2013 and beyond, blaming competition from larger-sized smartphones and futuristic wearable computing devices.
If you're afraid the future of touch-enabled smartphones, tablets, and PCs are going to rip your keyboard from your cold, dead hands, fear not.
Apple has been negotiating directly with TV content providers, rather than cable companies, as part of a new strategy that aims to enable the company to launch its widely speculated Apple Television product.
Apple and Samsung were almost equally able to keep customers in their respective smartphone folds over the last 12 months, an analyst said Monday.
Apple's innovation problems were highlighted today when Forbes published its 2013 list of the world's most innovative companies and ranked Apple at No. 79.
Digital Marketing
Chrome is Google and Google is Chrome. The Chrome browser is Google's most potent strategic weapon, a former Microsoft program manager says.
Apple has acquired Locationary, a start-up based in Toronto that provides a platform for aggregating and managing local business listings.
With Apple's iWatch and several competing smartwatches from major manufacturers in the works, some analysts question whether consumers will embrace such wearable technology.
Digital Marketing
TV ads: They're loud, they're intrusive, and, in this age of on-demand streaming from Netflix and its competitors, they're increasingly anachronistic. And yet, the television industry has been sticking to its guns with a vehemence that would make Charlton Heston proud.
Apple has hired Paul Deneve, until Tuesday the CEO of French luxury brand Yves Saint Laurent, to work as its vice president for special projects, igniting fresh speculation about possible new product launches including a TV or wearable computing devices such as a smart watch.
Apple has filed to trademark the phrase "iWatch" in Japan, amid rumours the company will soon launch a smart watch device globally.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
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Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
In first part of this article series, we explored the various forms of AI bias, ways to understand and identify them. This second part will cover various tangible measures that can be undertaken to control, mitigate or remove these biases.
Focus on your customer experience not your NPS score. Fix the fucking problems and the customer support requests will go away.I currently...
Chris B
Bringing community thinking to Optus' customer service team
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Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
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Tom Devid
Report: 4 ways to generate customer loyalty
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CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players