The Toronto startup should give Apple Maps users more business information
Apple has acquired Locationary, a start-up based in Toronto that provides a platform for aggregating and managing local business listings.
Apple confirmed the acquisition Friday, but declined to disclose additional details about the plans it has for the company or its business information management technology, which is called Saturn.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Alan Hely, Apple's senior director of corporate communications in Europe, via email.
According to Locationary's website, its Saturn platform manages 175 million business profiles from 253 feeds and repositories. The technology's goal is to standardize the data and keep it up to date.
Apple faced widespread criticism last year regarding the quality and accuracy of its Maps service in iOS 6. The backlash even prompted a public apology from Apple CEO Tim Cook who promised that the service will be improved.
The acquisition of Locationary may be related to that effort.
Apple Maps is already using data from Yelp, a provider of local business information and user reviews. However, Locationary's Saturn platform may allow Apple to add such data from other sources as well, and more importantly, keep that information up to date.
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...
Collins Johnson
3-pronged marketing approach for property disruptor Brickx
With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...
Drishti Khurana
How NRMA’s Arlo the Koala chatbot won over customers
Hey, With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you c...
Drishti Khurana
7 innovative brand chatbots
hey Ever wondered how a business could leverage WhatsApp to grow? Find out here - http://s.engati.com/2rf
Unnit Dedhia
Sydney Uni taps AI for new COVID chatbot