A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
EBay has reached a deal to sell its enterprise unit, a division focused on building and running online shopping sites for bricks-and-mortar retailers, for less than half than it paid four years ago.
In what SAP and City Football Group (CFG) call a "groundbreaking event" for the sport of soccer, the two companies today announced a global, multi-year marketing and technology partnership that will provide CFG and its four international football clubs with analytics for business operations, fan engagement and player and team performance.
Digital Marketing
Microsoft will be handing over its display advertising business to AOL in nine markets as part of a new partnership between the two companies that was announced Monday.
Digital Marketing
Unilever, the world's second largest advertising company and the owner of 490 brands, yesterday crowned UK digital firm, Glimr, the winner of its international Scale Up competition at the Digital Shoreditch festival in London.
Digital Marketing
In the Internet era, many multibillion-dollar acquisitions sound insanely ambitious and out of line.
Digital Marketing
Verizon Communications has agreed to buy AOL for about US$4.4 billion, as it looks to build more extensive digital and video platforms to drive future growth.
Leadership
Agile projects involve close collaboration and very fast feedback loops. When it works, users' expectations are closely aligned to the project deliverables, and very little time is wasted on nice-to-haves or perfectionism that has no business impact. Agile done right is a thing of beauty, and economical to boot.
Less than a week after rumors surfaced that Salesforce.com is fielding buyout offers, Microsoft is reportedly considering throwing its hat in the ring.
Social Media
Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.
Social Media
In an effort to boost its mobile offerings, Yahoo is reportedly finishing up a deal to buy Foursquare.
Digital Marketing
By now, it's pretty clear that marketing tech scares the bejesus out of modern marketers. Technology stacks, integration layers, APIs, oh my! Techies add to these fears by throwing tech jargon in a marketer's face, explaining technology to a marketer in a condescending way, and even snickering at the perceived simplicity of the marketer's craft.
Digital Marketing
The marketing tech landscape has been expanding at an impressive clip over the last three years. It now boasts more than 3,000 vendors, including giants such as Adobe and Oracle. It's an ecosystem buzzing with activity -- big fish gobbling up smaller ones, startups trying to survive -- and marketers can easily get disoriented.
Social Media
Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.
Opening its first store-in-a-store in London this week, Google is looking to raise its already worldwide image.
Digital Marketing
Consumers today want it all. They want the convenience of shopping online but they crave the visual, emotional and physical experience of touching and trying on (or out) items, which they get by shopping in store.
Digital Marketing
Hold on to your hats, spending on marketing tech is about to take off -- $120 billion over the next decade, up from $1.2 billion today. At least that's what Ashu Garg, general partner at Foundation Capital, sees when he gazes into his crystal ball.
Digital Marketing
Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.
In a move to beef up its portfolio of analysis software and services, Microsoft is acquiring Revolution Analytics, a major commercial distributor of the R statistical programming language.
Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.
The search for game-changing technology capable of fueling growth in an uncertain economy is driving global tech mergers and acquisitions to a level not seen since the dotcom era.
Social Media
IBM and Twitter have announced a partnership that will merge Twitter's massive flows of social media data with Big Blue's analytics software, including Watson.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
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Why customer trust is more vital to brand survival than it's ever been