Twitter, IBM form partnership around analytic apps

Industry-specific products and tie-ins to IBM's cloud development platform are just some of the companies' plans

data analytics
data analytics

IBM and Twitter have announced a partnership that will merge Twitter's massive flows of social media data with Big Blue's analytics software, including Watson.

The partnership will involve three major components, according to Wednesday's announcement. First, IBM will use Twitter data streams for cloud services such as Watson Analytics, Watson Developer Cloud and its Bluemix platform-as-a-service.

Twitter and IBM are also planning to collaborate on enterprise applications aimed at helping businesses make smarter decisions. The initial release will combine Twitter data with IBM's customer experience software, ExperienceOne.

Finally, IBM's consulting arm will work along with Twitter on industry-specific products for areas such as retail, banking and travel.

"Twitter provides a powerful new lens through which to look at the world -- as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends," IBM CEO Ginni Rometty said in a press release.

(More to follow).

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in