CEO Tim Cook and other top Appleexecs today unveiled a larger tablet dubbed the iPad Pro, a revamped Apple TV and -- near the end of a two-hour-long event -- new iPhones.
Digital Marketing
Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.
Digital Marketing
Google is getting ready to roll out its own Bluetooth-based beacon technology, letting apps and web services pinpoint your exact location.
Digital Marketing
Judging by its huge sales numbers and unrivaled consumer interest in its products, you'd think that no company in the tech arena was more beloved than Apple. Think again. It turns out Samsung is the "most reputable" tech company in the world, at least according to a recent survey of more than 5,000 consumers.
Digital Marketing
"We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."
Digital Marketing
Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.
Social Media
Soon, when you do a search on your iPhone for someone's contact info, a recent tweet from them might also pop up.
Now that the Apple Watch is finally out in the wild, millions will be experiencing the next big thing for user interfaces. Call it "haptics plus."
Social Media
You're going to be hearing a lot about a new app called Meerkat.
Opening its first store-in-a-store in London this week, Google is looking to raise its already worldwide image.
Apple today revealed pricing for its multi-model line of Apple Watches, which will begin a pre-sale stretch on April 10 and reach retailers, including those in Australia, on April 24.
Digital Marketing
Lego has become the world’s most powerful brand while Woolworths is still Australia’s most valuable, according to the latest results from Brand Finance.
Apple CEO Tim Cook has warned of "dire consequences" if tech companies can't protect the privacy of those who use their products.
Social Media
Facebook, the world's largest social network, is making its first move into the enterprise.
Digital Marketing
Questions abound over how Apple's Watch will function when it's released later this year. But here's one feature: It will be able to serve ads, based on the location of wearers and their purchases.
Digital Marketing
Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.
Interest in smartwatches has soared in recent months, even as it has stalled for smart glasses, according to a two-part survey of 8,266 consumers done in May and October by Futuresource Consulting.
Digital Marketing
Pandora, the algorithmic music radio app, is not afraid of its competitors in on-demand streaming like Spotify and Apple-owned Beats Music, because it has better feedback data than them, the company claims.
Digital Marketing
The new Levi's Stadium, home of the San Francisco 49ers, is deploying new wireless beacon technology to help fans use a special stadium navigation app on their smartphones and other devices.
Apple's got a smartwatch. A number of Google's Android hardware partners have smartwatches too. Now Microsoft wants a piece of the action, if a new report is any indication.
Apple Pay launches on Monday in the U.S., giving buyers new technology to make in-store and online payments possible with NFC-ready iPhone 6 and iPhone 6 Plus smartphones by simply using Touch ID.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
