Apple seeks 'iWatch' trademark in Japan

The U.S. firm is widely rumored to be preparing for the launch of a watch-like wearable smart device

A concept design of the Apple iWatch.
A concept design of the Apple iWatch.

Apple has filed to trademark the phrase "iWatch" in Japan, amid rumours the company will soon launch a smart watch device globally.

The trademark application was filed with the Japan Patent Office on June 3 for a wide range of product categories, including "computer," "computer peripheral," "GPS device," and "voice recognition software." The application was made public June 27, and is still being reviewed by the office, a process that can take months.

The application was filed for the phrase in Roman letters, which Apple uses for most of its product lines in Japan, as opposed to Japanese characters.

A spokesman for Apple could not immediately be reached for comment.

Earlier this month, a Russian news site reported that Apple filed for the "iWatch" trademark in that country. Several patents in the U.S., including one for a curved battery and another for a flexible display that be used in a flat or curved state, and news reports indicate Apple is working on a watch-like device.

Last week Sony announced the latest version of its SmartWatch, a water-resistant device with NFC. The Sony watch acts mainly as a peripheral for a smartphone, syncing via Bluetooth and showing alerts for services like Facebook, Twitter and email. It also can download scaled down versions of apps and customised watch faces.

Samsung has also said it is working on a smart watch, and a number of smaller startups such as Pebble have launched programmable watches.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in