Apple and Salesforce announce strategic partnership

The initial focus areas of this strategic partnership include native Salesforce iOS apps for business

Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and Salesforce, announced at Dreamforce.

Working with Apple, Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS. The companies will also provide tools and resources for Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS, and a new iOS App Development course on Trailhead, Salesforce's web-based learning platform. 

The initial focus areas of this strategic partnership include native Salesforce iOS apps for business. Salesforce will redesign the Salesforce Mobile App to give customers rich experiences exclusively on iOS, with Apple capabilities such as Siri Shortcuts, Face ID, Business Chat, and more. 

Salesforce will introduce a Trailhead Mobile App first on iOS. The partners will also deliver iOS apps for industries and small business that will serve their specific customer needs. 

Apple and Salesforce are also developing the first Salesforce Mobile SDK that is optimised for Swift, Apple’s programming language. The native SDK will enable businesses and developers to build and deploy apps for iPhone and iPad on the Salesforce Lightning Platform.

To support developer learning and career growth, Apple is launching a new Get Started with iOS App Development Trail that will teach anyone how to build native iOS apps in Xcode with Swift. 

“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad,” Apple CEO, Tim Cook, said. “With the powerful combination of iPhone, iPad and iOS, together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”

Salesforce chairman and co-CEO, Marc Benioff, said the partnership brings together the world’s best CRM platform with with the world’s best devices for business. 

“Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future," he said. 

The Get started with iOS App Development Trail is available today. The new Salesforce Mobile SDK for iOS will be available by the end of 2018, the rebuilt Salesforce Mobile App will be available in early 2019, and the Trailhead Mobile App will launch later next year.

- Vanessa Mitchell travelled to Dreamforce as a guest of Salesforce.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in