Networking

CES 2015: Searching for the smartwatch market

For the smartwatch industry, the 2015 Consumer Electronics Show has served as a sort of massive strategy meeting to figure out how to turn the wristwatch into a technology device.

Apple hires lead software engineer from Atlas Wearables

A few weeks ago, Apple executive Eddy Cue boldly claimed that Apple's 2014 product pipeline was the best he's seen in 25 years. And for someone that was around for the release of both the iPhone and iPad, that's quite a lofty statement.

Digital Marketing

Coming soon to a fridge near you -- targeted ads

Targeted advertisements are headed to smart fridges, smart thermostats and other Internet-connected devices, raising potentially new privacy issues for consumers who use those products.

Digital Marketing

How GE uses social tools to support its digital strategies

Rich Narasaki is global manager, digital marketing in the GE corporate global brand marketing group and, as such, works with and supports the digital strategy efforts of the company's eight primary business divisions. While not a member of the IT team, Narasaki works with IT and marketing constantly, so Network World Editor in Chief John Dix tracked him down to get his perspective on how digital strategy plays out in such a huge operation.

The ABCs of the Internet of Things

You've heard the term and probably read stories about smart homes where the toaster talks to the smoke detector. But what makes it all connect? When will it become mainstream, and will it work? These frequently asked questions help explain it all.

Google moves to bust Glass 'myths'

That's it. Google says it's had it with what it says are rumors and myths circulating about its entre into the wearable computer market, Google Glass.

Who's hiring? Marketing lures more tech pros

The hiring scene is changing for tech pros. Marketing departments are bolstering their technical ranks to help with big data, cloud, SEO, and mobile development initiatives.

Apple's iBeacon turns location sensing inside out

Apple's iBeacon location sensing technology, based on the Bluetooth radio in your iPhone, promises to personalize the world around you. For users, this increasingly popular technology changes the question of "Where am I?" into the announcement "Here I am!"

Social Media

Facebook sustainable for foreseeable future, researcher says

While Princeton University researchers predict Facebook could shed 80% of its users over the next few years, a Carnegie Mellon University computer scientist has the social network's back and says Facebook's prospects are good.

Digital Marketing

Franken presses Ford on location data collection practices

A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.

CES proved the Internet of Things is more than a catchphrase

You pull into your driveway, put your car in park, and close the garage. At this point, you fumble for your keys, feel along the wall for the light switches, and adjust the thermostat--but what if your door unlocked, lights turned on, and the house was set to a comfortable temperature before you even walked through the door? This is the very near future: the Internet of Things.

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Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

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International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

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Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Yes Machinery

Image intelligence:10 must-see infographics for marketers

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digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

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