Twitter gets more visual with photo, video previews

Photos and videos now appear in users' feeds without having to click on a link

Twitter now puts photo and video previews front and center in users' feeds.
Twitter now puts photo and video previews front and center in users' feeds.

Twitter became an Internet phenomenon as a tool for posting short text messages, but now it also wants to feature multimedia content more prominently.

Previews of photos and videos will now appear on users' timeline streams, whereas before people had to click on links to see them. The new feature is available on Twitter's iOS and Android apps, as well as on its Web version.

The changes apply only to photos uploaded using Twitter, and to videos created with Twitter's Vine app. People still have to navigate to an outside page to see photos or videos from third-party services.

Users can expand the photos or watch the videos by tapping them on mobile and clicking on them on the desktop.

With this feature, Twitter wants to provide a more media-rich experience for users, and to better compete against big rivals like Instagram and Snapchat. "These rich tweets can bring your followers closer to what's happening," the company said in its announcement.

But the changes also come as Twitter faces pressure to build out its advertising business, as its public debut on the New York Stock Exchange looms.

Video ads constitute a major element of Twitter's advertising business, which generated 85 percent of the company's revenue last year, the company said on its IPO documents. Placing more video and photo content front and center in users' feeds, therefore, could give marketers an added incentive to advertise with Twitter.

Twitter has already partnered with more than a dozen broadcasters and media networks through its Amplify program, which places promotional video content in users' feeds. Some of those partners include Bloomberg TV, A&E and BBC America.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...

denysf

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in