From his studio in Auckland, Pat MacFie leads a team of video professionals that would put some independent production houses to shame. But he's not running an independent video production house. Instead, his group is part of an internal marketing agency producing content to help attract and retain customers for the online business software maker, Xero.

Video content is playing an increasingly important role in demand generation as well as customer lifecycle engagement for Cochlear, as the group seeks to improve the lives of the hearing impaired globally.

Live mobile video isn't new, but many of today's most popular social media companies are investing heavily in the technology, and they're pushing more live broadcasts to their users' feeds. The development has significant potential implications for digital marketers and the enterprise.

By 2019, video is set to command an estimated of 80 per cent of all Internet traffic. To leverage this proliferation of video consumption, Adobe is integrating a new shoppable video platform in a bid to enhance the next generation in digital consumer interaction.

Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.

The latest Australia and New Zealand Content Marketing Survey released by Castleford revealed 97 per cent of respondents plan to maintain or increase the time and resources they commit to content marketing.

With video advertising growing at a rapid pace, the pressure is on brands to look towards more innovative ways of generating shareable content.

Conventional wisdom suggests timing is everything, but money and power certainly sway things as well. Being first only matters until it doesn't.

Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.

There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.

You're going to be hearing a lot about a new app called Meerkat.

Facebook is acquiring QuickFire Networks, a video processing and transcoding company that should help the social network deliver video more efficiently to its users as more of it shows up in their feeds.

The number of videos in people's Facebook feeds grew by 3.6 times over the past year, the company says, a trend likely to grow as the company pushes deeper into video.

Twitter discussed its plans for more advanced video editing and publishing tools in November, and thanks to a TechCrunch report, we're getting a better idea of what that video feature may entail.

Yahoo is acquiring the video advertising platform BrightRoll for $640 million, in a move that could help to offset declines in its traditional display ad business.

Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.

A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.

acebook will soon be listening to its users -- literally -- but some of them wish it would cover its ears.

An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.

Imagine using a separate Facebook app just for sharing status updates with your closest friends, or maybe co-workers. In the next few years, such an app could exist.

Snapchat, reeling from a recent hack that exposed millions of user names and partially redacted phone numbers of its members, will now let users back out of the feature that hackers abused.