Digital Marketing
Australian shoppers are leveraging digital channels to make purchasing decisions even if the final sale is conducted in-store, a new report claims.
Social Media
Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?
Woolworths has retained the top spot as Australia’s most valuable brand and Telstra has chalked up the highest growth of any local brand to date, according to the latest Brand Finance Global 500 list.
Social Media
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
Leadership
ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief. The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.
Digital Marketing
The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.
Digital Marketing
Philips is piloting an intelligent supermarket lighting system that can help shoppers find their groceries based on their location in the store, the company said Monday.
Leadership
Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range of Australian organisations struggling to get a handle on how to make data work for them.
Social Media
A new Australian study into how the millennial generation uses social media platforms such as Facebook has found online representations are just as valid as those made face-to-face.
Digital Marketing
A growing number of brick-and-mortar businesses, eager to learn more about what goes on inside their walls, are turning to new technology to gather data from people's mobile phones.
Digital Marketing
Although UK supermarket chain, ASDA, sees mobile as a disruptive force to its business model, the retailer's head of insight and pricing believes that if too many different players make a 'land grab' for the customer it could kill all future interaction.
Digital Marketing
Japan's Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.
Social Media
Facebook, in a move that acknowledges real social issues around gender identity, has updated its site to give people more ways to express their gender.
Digital Marketing
A Ford executive told U.S. Sen. Al Franken (D-Minn.) that the automaker does not collect or share location data from cars without the operator's explicit permission.
Social Media
A coalition of consumer and privacy groups will ask a U.S. court to reject a settlement that allows Facebook to use minors' pictures in advertisements on the site without their parents' consent.
Social Media
A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'
Optus has stressed the importance of customer advocacy for future growth after reporting improved customer engagement rates in its latest quarterly financial results.
Digital Marketing
David Jones has highlighted solid online and store sales growth in its latest financial results and announced new Webstore payment capabilities for its loyalty customers. The positive news comes during an otherwise tumultuous time for the retailer operationally, which has included share-trading controversy, the departure of its board leaders, the resignation of its CEO and news of a failed merger with Myer.
Social Media
LinkedIn has crossed the 50 million member threshold across the Asia-Pacific region including more than 5 million members in Australia.
Leadership
When it comes to enduring brands that have withstood the test of time, many of us think of 20th century luminaries such as Coca-Cola. But there is a much older brand out there that has not only remained relevant for the past 2000 or so years, it is also followed by one-third of the world’s population.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
