Philips' intelligent supermarket lighting can help you find your groceries

The system uses lighting fixtures that form a dense network that acts as a positioning grid, Philips said

Click here for a high resolution image.

Philips is piloting an intelligent supermarket lighting system that can help shoppers find their groceries based on their location in the store, the company said Monday.

The LED lighting system can be used by retailers to send location-based data to customers via an app, Philips said.

Besides helping users to locate groceries like avocados, coffee and eggs, the system can also be used to send promotional offers to shoppers, which are relevant to their location in the store. Targeted information and discount coupons can be displayed on phones at a precise position in the store "when shoppers need it most and are most receptive," Philips said.

The system uses lighting fixtures that form a dense network that acts as a positioning grid, Philips said, adding that each fixture is identifiable and able to communicate its position to an app on a shopper's smart device.

By integrating location services in the lighting system, retailers who want to offer location based services don't have to invest in additional infrastructure, Philips said.

Brick-and-mortar businesses are increasingly showing interest in what customers do inside their walls.

Ballparks in the U.S. for instance have opted for Apple's iBeacon technology that extends location-based services on iOS devices indoors. iBeacon can be used to monitor locations of customers using Bluetooth.

Several startups are offering indoor location based services as well. Much like Philips, they generally want to help businesses gather information about their customers, such as their dwell times at a location, and send promotions directly to mobile phones.

Philips is currently testing its system with retailers.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in