Philips' intelligent supermarket lighting can help you find your groceries

The system uses lighting fixtures that form a dense network that acts as a positioning grid, Philips said

Click here for a high resolution image.

Philips is piloting an intelligent supermarket lighting system that can help shoppers find their groceries based on their location in the store, the company said Monday.

The LED lighting system can be used by retailers to send location-based data to customers via an app, Philips said.

Besides helping users to locate groceries like avocados, coffee and eggs, the system can also be used to send promotional offers to shoppers, which are relevant to their location in the store. Targeted information and discount coupons can be displayed on phones at a precise position in the store "when shoppers need it most and are most receptive," Philips said.

The system uses lighting fixtures that form a dense network that acts as a positioning grid, Philips said, adding that each fixture is identifiable and able to communicate its position to an app on a shopper's smart device.

By integrating location services in the lighting system, retailers who want to offer location based services don't have to invest in additional infrastructure, Philips said.

Brick-and-mortar businesses are increasingly showing interest in what customers do inside their walls.

Ballparks in the U.S. for instance have opted for Apple's iBeacon technology that extends location-based services on iOS devices indoors. iBeacon can be used to monitor locations of customers using Bluetooth.

Several startups are offering indoor location based services as well. Much like Philips, they generally want to help businesses gather information about their customers, such as their dwell times at a location, and send promotions directly to mobile phones.

Philips is currently testing its system with retailers.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in