ANZ Bank confirms new CMO as former marketer emerges at Coles Group

Australian banking group confirms new general manager of marketing as former chief, Karen Donaldson, takes up new role in financial services marketing and loyalty at Coles Group

ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief.

The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.

Donaldson resigned from the chief marketer’s post at ANZ in January after three years with the Australian banking giant. Bendall, who had been reporting directly to Donaldson, was chosen as the interim CMO last December, and will now assume the post permanently, effective immediately.

Throughout her career with ANZ, Bendall has held roles in institutional, corporate, commercial and retail market segments in both Australia and New Zealand with broad responsibility across a number of marketing disciplines.

An ANZ spokesman said no decision has yet been made on a permanent replacement as head of consumer marketing.

It is understood Donaldson started at the Coles Group this month. A Coles spokesperson sidestepped questions on her appointment, but confirmed the supermarket giant is expanding its financial services division.

“We are employing a number of highly experienced senior people at Coles to support our growing financial services business,” the spokesperson stated.

Prior to joining ANZ, Donaldson worked briefly as CMO and partner at Springboard Marketing, and also held several marketing positions within GE. Her resume also includes stints at Diners Club Australia as marketing director, and group product marketing manager at Rowntree Hoadley.

Coles Group also announced that its current managing director, Ian McLeod, will move to a senior role within the wider Wesfarmers Group from 1 July this year. He will be replaced at Coles by current chief operating officer, John Durkan.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Awesome information on marketing company..awaiting for your new article on Advisory services and also on below topics.business advisory s...

Wasim Ahmad

CMO's top 8 martech stories for the week - 2 December 2021

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in