ANZ Bank confirms new CMO as former marketer emerges at Coles Group

Australian banking group confirms new general manager of marketing as former chief, Karen Donaldson, takes up new role in financial services marketing and loyalty at Coles Group

ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief.

The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.

Donaldson resigned from the chief marketer’s post at ANZ in January after three years with the Australian banking giant. Bendall, who had been reporting directly to Donaldson, was chosen as the interim CMO last December, and will now assume the post permanently, effective immediately.

Throughout her career with ANZ, Bendall has held roles in institutional, corporate, commercial and retail market segments in both Australia and New Zealand with broad responsibility across a number of marketing disciplines.

An ANZ spokesman said no decision has yet been made on a permanent replacement as head of consumer marketing.

It is understood Donaldson started at the Coles Group this month. A Coles spokesperson sidestepped questions on her appointment, but confirmed the supermarket giant is expanding its financial services division.

“We are employing a number of highly experienced senior people at Coles to support our growing financial services business,” the spokesperson stated.

Prior to joining ANZ, Donaldson worked briefly as CMO and partner at Springboard Marketing, and also held several marketing positions within GE. Her resume also includes stints at Diners Club Australia as marketing director, and group product marketing manager at Rowntree Hoadley.

Coles Group also announced that its current managing director, Ian McLeod, will move to a senior role within the wider Wesfarmers Group from 1 July this year. He will be replaced at Coles by current chief operating officer, John Durkan.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in