Anz

Leadership

20-year ANZ senior marketer exits business

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

CMO50 2018 #12: Sweta Mehra

Since taking up the CMO mantle at ANZ last July, Sweta Mehra has been striving to go well beyond commercialisation and focus on building capabilities that will future-proof the bank. These, she says, are rooted firmly in the financial services group’s purpose across three levels: Enterprise, divisions and marketing.

Leadership

How agility has transformed data and analytics at ANZ

Two years ago, the data and analytics team was seen as a backwater cost centre within ANZ, a silo to be trimmed when needed that was offering little observable value to anyone. On top of this, the employee NPS score with the team was measured at minus 48, a dire position for any business that relies on its people to deliver customer experience.

Leadership

Optus, ANZ, Aus Post talk disruption and innovation

Understanding customers is key to driving a successful business strategy in the age of digital disruption, according to ANZ’s group executive of digital banking, Maile Carnegie, who spoke at today’s Australian-Israel Chamber of Commerce (AICC) event in Sydney.

Digital Marketing

6 ways marketers are using technology in content marketing

Content marketing isn’t just about crafting a clever yarn or funny video for your website. It requires a strategic approach to the type and amount of content you plan to produce, as well as a clear distribution path and metrics to understand the success of your efforts.

Leadership

ANZ Bank confirms new CMO as former marketer emerges at Coles Group

ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief. The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.

Latest Whitepapers

More whitepapers

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in