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Team clarity, customer journey mapping and cross-functional connection lie at the heart of success for Good2Give’s inaugural chief customer officer.

​IBM has confirmed Jodie Sangster will return to Australian shores as its local chief marketing officer, as current A/NZ CMO heads off to India to take on a fresh marketing leadership challenge.

Enterprise, consumer brands remain at the forefront of customer journey orchestration adoption and journey innovation according to a new study.

Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA).

Amanda Tibbett has been promoted to chief marketing and communications officer at global investment manager, First Sentier Investors.

Meerkat-loving outfit, Compare the Market, has appointed Christopher Catchpoole as its chief marketing officer, a position left vacant after Jenny Williams left the comparison business in 2019.

Kathmandu has appointed its first chief customer officer following the departure of long-serving marketing and online chief, Paul Stern.

T2 CEO and experienced FMCG marketing leader, Nicole Sparshott, will take over the Australia and New Zealand reins at Unilever next month after the retirement of local CEO, Clive Stiff.

Campbell Arnott’s former CMO has made the leap to the top job, becoming the new managing director for Hasbro’s Pacific operations.

Stockland announced Sharmila Tsourdalakis will be joining the property giant in the role of chief innovation, marketing and technology officer (CIMTO).

CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event

When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.

The A2 Milk Company CMO, Susan Massasso, has announced her intention to stay on with the group in a new and expanded role following a restructure of the executive team confirmed today.

Former ANZ marketing leader, Carolyn Bendall, has become the new chief marketing officer at Swinburne University.

​Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.

Technology learning platform, Pluralsight, which was founded in 2004 in the US, recently opened its doors on a local Australian office and has its sights set on achieving big things for the region.

The CMO of tech startup, Silver Peak, has been lucky enough to be one of those few with a long career in marketing, and as such, has seen its evolution from using transparencies on projectors, to being data-driven and targeted.

LG Electronics Australia has appointed Gemma Lemieux as its marketing director.

Marketers all know they're in the job of story telling. But if that story telling is not backed by authentic action, can it be as effective to reach an increasingly switched-on consumer.

Football Federation Australia marketing chief, Luke Bould, is hoping to help more brands build their data and experience strategies after joining strategic management agency, alacria.