Andrew Birkic has no trouble recalling the day of his first interview for a role with the Ford Motor Company of Australia.

CMO is calling on Australia’s senior marketing fraternity to complete our annual State of the CMO research survey to understand how the role of the marketing leader and remit continues to evolve.

​ There isn’t a business in Australia that hasn’t experienced some form of transformation as digital connectivity pervades every aspect of our products, services and experiences as consumers and businesses. Australia’s largest telecoms provider, Telstra, however, is arguably on one of the most ambitious programs of work right now.

RM Williams marketing chief, Mathew Hayward, has officially called time on his tenure with the iconic Australian boot maker after more than four years.

Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.

The Australian Professional League has brought on a new marketing and data chief as one in a trio of executive-level appointments aimed at realising its aggressive growth plans.

The reasons for striking a partnership with another brand are wide and diverse. From extending audience reach and brand attributes to product and services expansion, cultural and social alignment, improving commercial dividends and solving a customer pain point, the list feels seemingly endless and full of opportunity. But just what kind of external partnership are worth pursuing? And how do you shore up the best chances of success when you do partner with an external player?

The Marketing Academy has confirmed its intake of 30 up-and-coming executive marketing leaders for the 2021 edition of its Australian program, a list that covers sectors from retail, financial services and FMCG through to agencies, publishers and technology providers.

Mark Lollback is calling time on his GroupM CEO role at the end of this week after a five-year stint at the helm of the WPP AUNZ media business.

By participating in CMO's State of the CMO 2021 research insights program, you have the opportunity to win a $300 VISA credit voucher.

Insights and analytics capabilities will be a key focus this year, according to the Adobe Digital Trends 2021 report. While digital disruption hit organisations as the COVID-19 pandemic broke last year, it has had a lasting effect on predictability.

Creativity at the heart of strategy is the interesting place to be, says Deloitte Consulting global CMO, David Redhill. And having occupied such a position with the consulting giant for over 18 years, it’s one he’s confident he can find in his next professional role.

CMO and CIO are delighted to confirm our annual flagship CMO-CIO Executive Connections event returns in 2021 as in-person event in Sydney + live virtually streamed event!

‘Dynamic by default’ is fast becoming the catchcry for JCDecaux’s chief marketing officer, Essie Wake, as the business extends its data-driven offerings and audience-based approach in response to Australia’s fast-changing out-of-home landscape.

Health products producer, Life-Space Group, has brought on a new executive-level marketing leader as it looks to become a trailblazer in the probiotic space.

Long-term brand building and distinctiveness are the hardest things for today’s chief marketing officers to accomplish, IAG’s Brent Smart says.

For experienced digital marketer, Rich McPharlin, his decision to take on the CMO role at comparison service, Compare Club, was motivated by his positive impressions of the company’s culture and growth potential. But it was his recollection of his own experience with the business that led him to see the true opportunity it presented.

Keeping one eye firmly fixed on the long game while securing incremental wins – and executive trust – is the best way of describing Monash IV chief marketer, Fiona Allen’s, approach to the fertility service provider’s marketing strategy.

A willingness to move away from doing business the way you’re used to, along with passionate commitment across leadership, are vital for brands looking to striking successful external partnerships, Uber’s head of marketing says.

Nicholas Adams has confirmed his departure from Allianz after a three-year run as its chief market manager for A/NZ.

Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital, following the news it had unbundled the four professional leagues from Football Australia late last year.