We announce our latest speakers for this year's modern marketing leadership conference, reimagined as a virtual event on 11-12 November
Every marketing leader is endeavouring to transform their marketing organisation to be more customer-led. But what does it really take to disrupt your approach to achieve success?
Mastercard global CMO, Raja Rajamannar, has done just that, and he’s going to share his very valuable insights at this year’s CMO Momentum conference, reimagined as a virtual event and taking place 11-12 November 2020.
Through his keynote presentation, Rajamannar will detail for the first time in A/NZ how CMOs can rewrite the marketing playbook for today’s era and be the executive leaders they’re striving to be.
CMO is also delighted to confirm Allianz chief market manager, Nick Adams, has joined our CMO Momentum line-up to share his multi-year journey repositioning his marketing function as a growth engine. Through a comprehensive approach that stretches technology investment to cultural connection, Adams has strived to take his marketing team through the stand, walk and run of modern marketing transformation, learning a wealth of valuable lessons as a CMO along the way.
Rajamannar and Adams are just a couple of the many marketing and business luminaries who’ll take to the stage at this year’s CMO Momentum. We’re also excited to have Constellation research VP and analyst, Liz Miller, sharing how CMOs can built cross-collaboration, Sportsbet CEO, Barni Evans, who will discuss the shift from CMO to CEO, and there are more to be announced.
CMO Momentum is a premium event brought to you by CMO that gives marketing leaders the opportunity to explore what it truly takes to be a modern marketing chief. This year, our unique conference will come to marketers via a highly immersive two-day program online based around 2 key pillars of marketing leadership: External and internal engagement.
Our jam-packed agenda and interactive networking sessions will be delivered in an immersive online environment featuring unique video-based interaction and the ability for attendees to truly engage with their marketing leadership peers.
And you can get yourself a free pass if you register before 6 November using this code: F977AEC197.
So register now! https://www.cmo.com.au/cmo-momentum/
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...
Rajesh Acharya
Digital take-up and experiences help drive Suncorp's solid FY21 performance
Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...
shiree Gilroy
Catch Group combines commercial and marketing role
I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...
Jack Reacher
Report: Marketers failing to realise the benefits of customer loyalty programs
One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...
Vaishnavi Pillai
Women in leadership the focus on International Women’s Day
Great post!
deen8
What felix Mobile is doing to keep customer support cost-effective