Sonder has a new head of marketing as it expands market reach

Australian tech services company brings on American Express former director of marketing

Sonder has a new head of marketing, with former American Express’ former marketer director taking up the local reins.

The four-year old Australian-based technology services companies assist employees and students with everyday challenges such as mental health and physical safety via an app and support centre. Ruth Standring, who has just joined as its new local head of marketing, told CMO the company has swiftly grown and is now looking to expand the marketing function to help it position the company for scale within the B2B, business-to-education and business-to-government spaces.

Standring’s head of marketing remit is therefore broad, covering strategy to tactics, brand awareness, PR, acquisition, customer onboarding and experience. She’s replacing former marketing leader, Brent Annells.

Previously, Standring spent more than five years as director of marketing for American Express, stepping across from director of product management and marketing. Her resume also includes marketing stints with Travelport, Gallileo International and Teradata, all based in London. She’s also worked in marketing for NCR locally.    

“I was personally attracted to Sonder for two main reasons: First and foremost, it's meaningful and purpose led mission and solution,” Standring said. “Knowing you are making a difference to people's lives everyday and helping them with whatever is happening in their life is immensely humbling.

“Secondly, the solution is unique in the marketplace and there is huge potential for adoption across multiple sectors: Business, government and education. However, the solution is also complex to articulate due to its multiple use cases. This challenge is hugely exciting for me.”

As for top-line or first thoughts on priorities, Standring noted Sonder has just won a contract with a large retailer.

“Since I joined, it has been all hands-on deck to ensure the rollout to 250,00 staff members goes smoothly,” she said. “It’s a hugely exciting milestone. Other high priorities include an evolved messaging platform and multi-channel execution plan to help cut-through in the target sectors... and more.”

Read more: Inside Sonder’s elevator pitch rebrand

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in