Data Mining

SAP brings new analytics tools to companies large and small

A bumper crop of new analytics tools has arrived for business users over the past few weeks, and on Tuesday SAP rolled out two fresh examples. Both promising simplicity and usability for non-experts, SAP Predictive Analytics 2.0 offers updated capabilities for enterprises seeking insight into large volumes of data such as from the Internet of Things, while a new Edge edition of SAP's Lumira tool targets small and medium-size businesses with data-discovery features.

Oracle hopes to better target online advertising with Datalogix acquisition

Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.

Big Data digest: Rise of the think-bots

It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.

Social Media

Google service analyzes live streaming data

Taking what many see as the next step in big data analysis, Google is previewing a service called Google Cloud Dataflow that analyzes live data, potentially giving users the ability to view trends and be alerted to events as they happen.

Digital Marketing

SAP buying SeeWhy for targeted marketing technology

SAP is scooping up SeeWhy, maker of real-time targeted marketing software, in a bid to flesh out the omni-channel commerce platform it gained through last year's acquisition of Hybris.

Big data Google-style comes under attack

The article in TIME is headlined "Google's Flu Project Shows the Failings of Big Data." However, critics says the real failing here is not with big data but with Google.

How analytics helped Ford turn its fortunes

Big data and analytics permeate virtually every move Ford makes, from forecasting the worldwide price of commodities to figuring out what exactly consumers want, what it will build, where it should source parts and how to power its lineup of vehicles.

Leadership

How many data scientists does the world really need?

The buzz is all about Big Data and how best to use it to generate actionable intelligence. To do this, companies will need to hire loads of highly trained, highly paid data scientists -- or will they?

Featured Whitepapers

State of the CMO 2019

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...

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Thanks for the post

Ashirwad Towers

How a brand facelift and content strategy turned real estate software, Rockend, around

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Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...

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Predicting the Future: Marketing science or marketing myth?

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Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

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Gartner survey: CMO spending hit by COVID-19

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Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...

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Marketing 2030 and the rise of the machines

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Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

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