A bumper crop of new analytics tools has arrived for business users over the past few weeks, and on Tuesday SAP rolled out two fresh examples. Both promising simplicity and usability for non-experts, SAP Predictive Analytics 2.0 offers updated capabilities for enterprises seeking insight into large volumes of data such as from the Internet of Things, while a new Edge edition of SAP's Lumira tool targets small and medium-size businesses with data-discovery features.
Combining the functionality of SAP's predictive-analysis software with its InfiniteInsight suite of analytics tools, Predictive Analytics 2.0 aims to help organizations uncover trends and patterns in massive stores of data.
"The growth of data sources and sensors and the increased demand for actionable insights mandate broader access to predictive analytics," said Clemens Praendl, senior vice president and general manager for analytics at SAP. "SAP Predictive Analytics is designed to help bridge the skills gap by placing complex predictive capabilities in the hands of many more users."
With new features for data preparation, visualization, scoring, data modeling and network analysis, the software is designed to enable users to predict and act in real time instead of relying on batch processes. Potential applications include fraud detection, risk mitigation, revenue optimization and customer retention, SAP said.
The new Edge edition of SAP's Lumira data-visualization tool set, meanwhile, offers quick installation and the ability to create, view, modify and share compelling visualizations within the browser.
User-management services included with the tool are designed to help provide better control and more secure data visualization and administration.
Both Predictive Analytics 2.0 and SAP Lumira's Edge edition are now generally available. Pricing was not immediately available.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness