Beacons

Digital Marketing

Allworth Homes embraces beacon technology for customers

Master builders Allworth Homes and software company Leigo Industries announced the completion of a state-wide deployment of bluetooth low energy (BLE) beacons across 10 sites in Australia, ahead of a new mobile app and strategy to boost customer engagement.

Digital Marketing

Woolworths' trials beacons for click-and-collect

Woolworths is looking to roll out beacons across all of its click-and-collect stores following a successful proof-of-concept trial of the proximity marketing technology with customers.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

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