Transport for NSW calls for beacon ideas to help customers

The state transport department is challenging tech-savvy visionaries to think up new ways leverage bluetooth technology to make public transport use easier

Transport of NSW is challenging tech savvy innovators to think up new ways to implement beacon technology in an effort to lift customer experiences and make catching public transport easier.

“We’re always looking for new ways to deliver better information, products and services to our customers and we want to work closely with the technology industry and entrepreneurs to see what they can come up with,” deputy secretary of customer service, Tony Braxton-Smith, said. “The Future Transport Beacon Innovation Challenge aims to focus the brightest minds in technology to showcase what is possible using Bluetooth beacons.”

Beacons put out low energy signals that can be picked up by mobile phone apps and used to provide information and prompts.

Submissions are now open for ideas to find new uses for a network of Bluetooth beacons already set up at Chatswood Station and bus interchange as part of a separate trial to help customers with vision impairment catch public transport more easily.

According to Braxton-Smith, the trial now underway at Chatswood Station and bus interchange uses the beacons to help customers with vision impairments navigate between trains, buses and places of interest in and adjacent to the interchange by sending location signals to a mobile phone, which then gives the customer audio cues.

“Other potential uses include providing customers with information about the next train services, local attractions or how to find your way from your train to your bus," he said. “We are open to any and all ideas that will improve our customers’ experience catching public transport. We’re keen to see how far this technology can go.”

The Beacon Challenge is a part of the Future Transport program. The best submissions will earn access to the trial beacon network from 10 October to 13 November. If the concept proves successful in the trial, the inventors will be invited to a live Demo Day to showcase their concepts to a panel of Transport for NSW leaders.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in