The state transport department is challenging tech-savvy visionaries to think up new ways leverage bluetooth technology to make public transport use easier
Transport of NSW is challenging tech savvy innovators to think up new ways to implement beacon technology in an effort to lift customer experiences and make catching public transport easier.
“We’re always looking for new ways to deliver better information, products and services to our customers and we want to work closely with the technology industry and entrepreneurs to see what they can come up with,” deputy secretary of customer service, Tony Braxton-Smith, said. “The Future Transport Beacon Innovation Challenge aims to focus the brightest minds in technology to showcase what is possible using Bluetooth beacons.”
Beacons put out low energy signals that can be picked up by mobile phone apps and used to provide information and prompts.
Submissions are now open for ideas to find new uses for a network of Bluetooth beacons already set up at Chatswood Station and bus interchange as part of a separate trial to help customers with vision impairment catch public transport more easily.
According to Braxton-Smith, the trial now underway at Chatswood Station and bus interchange uses the beacons to help customers with vision impairments navigate between trains, buses and places of interest in and adjacent to the interchange by sending location signals to a mobile phone, which then gives the customer audio cues.
“Other potential uses include providing customers with information about the next train services, local attractions or how to find your way from your train to your bus," he said. “We are open to any and all ideas that will improve our customers’ experience catching public transport. We’re keen to see how far this technology can go.”
The Beacon Challenge is a part of the Future Transport program. The best submissions will earn access to the trial beacon network from 10 October to 13 November. If the concept proves successful in the trial, the inventors will be invited to a live Demo Day to showcase their concepts to a panel of Transport for NSW leaders.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...
PRO IT MELBOURNE
Cultivating engaging content in Account-based Marketing (ABM)
The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...
Sergiu Alexei
The top 6 content challenges facing B2B firms
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation
Check out tiny twig for comfy and soft organic baby clothes.
Morgan mendoza
Binge and The Iconic launch Inactivewear clothing line