Report forecasts rapid beacon uptake by market segments beyond retail

New research reveals BLE beacon shipments continue to grow rapidly in new market segments

The uptake of beacon technology has become a talking point in the retail sector for some time now, but BLE beacon shipments is set to grow rapidly to new market segments far beyond the retail sector, a new report found.

ABI Research has forecast the amount of BLE beacon shipments made in the personal tracking, IoT, and real-time location system (RTLS)/asset tracking markets will easily surpass those in retail. Meanwhile the overall BLE beacon market continues to grow rapidly with shipments set to break 500 million units by 2021.

"While retail is forecast to remain a major market today for BLE beacons, we are increasingly seeing shipments into these new markets," ABI Research principal analyst, Patrick Connolly, said. "Personal tracking is now the largest individual market of the group, with market leader Tile shipping over six million BLE beacons alone. In RTLS/asset tracking, a range of new, high-accuracy BLE beacon technologies, designed specifically for this market, will offer a significant cost improvement on traditional technologies."

In the IoT space, ABI Research forecast BLE, combined with LPWAN technologies, will eventually support large scale deployments in smart cities. Another emerging trend will be the shift to software-based beacons, in which vendors leverage integrated BLE ICs as beacons and virtual beacons, the report found.

"The retail market continues to be the big money generator in terms of overall revenue," Connolly added. "Google Nearby, a new feature that automatically alerts people when an app is available for a nearby store that is relevant to their shopping preferences, did not receive the fanfare it deserved and could be a major game changer for the market. However, the RTLS/asset tracking market may be a much better bet for hardware vendors, where the potential is huge and the revenue is tied up in hardware and software rather than services and advertising."

While the competitive landscape largely remains the same and major BLE beacon vendors continuing to dominate, the report revealed Sensoro recently broke the 300,000 BLE beacon shipment milestone and looks well-positioned to become a top three vendor. But the report highlighted the spotlight will be on the start-ups developing proprietary solutions to meet specific market needs in terms of accuracy and cos

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in