Digital Marketing News, Features, and Interviews

There's nothing like a brand-new medium to put marketing departments into overdrive, and it would be hard to find a better example than the recent, rapid-fire arrival of live-stream video apps Meerkat and Periscope.

Marketing to millennials on new media platforms needs to be authentic and embedded in the way you do business, otherwise they won't respond, Pegasystems’ CMO and CTO agree.

Argos says it is helping online customers make choices about what products are best for them by offering live chat assistance powered by predictive analytics as they shop online.

There are many ways you can expose products to the relevant customer without it being creepy, according to Ebay’s head of customer engagement, Harvey Sanchez.

Facebook has no problem selling ads and encouraging marketers to launch campaigns on its platform, as consistently demonstrated by its financial results. However, the quality of campaigns varies widely. Facebook says it wants to help marketers and brands be more creative and increase the impact of their work by collaborating with a growing team of specialists who work at a special division within the company that's dedicated to this purpose, called Facebook Creative Shop.

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

Managing customer expectations and the balance between solid and ‘wow’ experiences is about putting credit into a bank account, Starwood Hotel’s VP of marketing, distribution and loyalty claims.

Grant Pattison talks with CMO about what it takes to be a marketing technologist, his priorities, what technology and cultural frameworks he’s investing in to work with the rest of the business, and friction with the IT department.

Internet radio service, Pandora, has partnered with Australian liquor retailer, BWS, to bring a customised music platform into its stores nationally.

L’Oréal has launched what it claims is the first-of-its-kind app allowing women to virtually try on its cosmetics products using augmented reality technology.

The majority of Australian marketers don’t have a single view of their customers and are dissatisfied with their cross-channel marketing efforts, according to a new report.

Data is the new bacon and we have an unhealthy obsession with it, according to director of KNA Insights and Analytics Solution Center at Kellogg, Aaron Fetters.

Launching a new bank is rarely an easy proposition, so why not do so with grand ambitions? This has certainly been the intention behind Moscow-based Leto Bank. Launched in 2012 with consumer-oriented products including cash loans, point-of-sale credit, deposits and payments, the bank aims to a leading position across various segments of the Russian consumer lending market.

Australian businesses are behind global competitors when it comes to digital technology usage, according to recent figures released by Accenture.

Australian firm, Forethought, has been granted a US patent for a new technology that implicitly measures discrete emotions in brands, equipping marketers and creatives with a powerful lens to affect their consumers’ behaviour.

If traditional businesses are to thrive in this era of digital disruption, it is going to take some non-traditional thinking to get them there. It is also probably going to take a few more executives like Harris Farm Markets’ Simon Maizels.

Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.

The marketing tech landscape has been expanding at an impressive clip over the last three years. It now boasts more than 3,000 vendors, including giants such as Adobe and Oracle. It's an ecosystem buzzing with activity -- big fish gobbling up smaller ones, startups trying to survive -- and marketers can easily get disoriented.

The emergence of YouTube stars is doing more than providing a new avenue for brands to reach out to the younger consumer audience. According to two-time Emmy Award-winning producer and innovator, Seth Shapiro, it is also throwing into question the value added by large creative and media agencies.

Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.

SurveyMonkey has become the tool for businesses wanting to know a little more about what their customers think. But if new Australian managing director, Tony Ward, gets his way, it will also be the tool of choice for marketers and agencies wanting to gain an insight into the minds of Australian audiences.