CMO50 special report: Practising personalisation in a new era of passion points, preferences and purpose

As our customers exhibit growing desire to be recognised for their preferences and passion points, the personalisation capabilities brands build need to adapt and flex to suit. To get there, marketing leaders are investing in data, technology, customer journey orchestration and content. Yet there’s also a need to complement operational capability with a firm grasp of customer tastes, preferences and values. Because they are imperative to connection. In this special whitepaper, we speak to CMO50 2022 alumni members about how they’re endeavouring to build out personalisation capabilities, at scale, and realise rapid responsiveness in programs and touchpoints

Adaptive leadership

Adobe's recently installed A/NZ chief, Katrina Troughton, talks about the keys to modern leadership as we celebrate the CMO50 for 2022.

CMO50 special report: Building consumer trust in the digital-first era

According to the latest research conducted by Adobe, consumers will stop purchasing from brands, opt out of communications, cancel subscriptions and go so far as to post negative social reviews if they feel their privacy and trust has been compromised. So how do brands ensure they are building a connection with customers that engenders trust? In this special CMO50 whitepaper featuring insights from our CMO50 alumni, we’ll explore what brands see as the most important elements, how and where marketing leaders are responding to ever-greater demands of relevancy and personalisation in customer interactions – and where they aren’t, plus technology and digital capability investments helping them in the quest to build trusted customer relationships.

Marketing agility and the CMO50: Episode 2

Check out the second episode of CMO’s video series on how CMO50 luminaries are achieving greater marketing agility featuring Tourism Australia’s Susan Coghill and Adobe’s Duncan Egan!

Transforming the modern marketing function

Leadership and anticipating customer needs have been key in this unprecedented time, says Adobe’s regional marketing chief, Duncan Egan. And they’re going to be critical as we progress to a new world state reflective of transformed consumer behaviours and expectations.

Transforming the modern marketing function

How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in order to meet the demands of their CEO, business and customers? And how do they anticipate the rise of AI and machine learning will transform how marketing teams operate in the future? Download our whitepaper to see how marketing has been experiencing transformative change as digital becomes a business imperative.

Experience making with Adobe's APAC marketing chief

Fostering an organisational mindset shift to experience-driven business is a key task marketers must own, says Adobe VP marketing for APAC, Alvaro Del Pozo. As nominations for the 2019 CMO50 list open, we catch up with the marketing chief to find out how he’s ensuring his approach to modern marketing is a winning one.

The CMO50 series: Lisa Ronson, Tourism Australia

In this special 2-part series produced exclusively for Adobe, we profile CMO50 2016 and 2017 recipient, Lisa Ronson from Tourism Australia, to find out what makes her tick and how digital, technology and industry partners are a vital ingredient to success.

Adobe and the CMO50

Adobe's transformation leader, along with some of the CMO50 2016 contenders, discuss innovation and the balance between creativity and commercial smarts.