Marketing agility and the CMO50: Episode 2

Check out the second episode of CMO’s video series on how CMO50 luminaries are achieving greater marketing agility featuring Tourism Australia’s Susan Coghill and Adobe’s Duncan Egan!

Transforming the modern marketing function

Leadership and anticipating customer needs have been key in this unprecedented time, says Adobe’s regional marketing chief, Duncan Egan. And they’re going to be critical as we progress to a new world state reflective of transformed consumer behaviours and expectations.

Transforming the modern marketing function

How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in order to meet the demands of their CEO, business and customers? And how do they anticipate the rise of AI and machine learning will transform how marketing teams operate in the future? Download our whitepaper to see how marketing has been experiencing transformative change as digital becomes a business imperative.

Experience making with Adobe's APAC marketing chief

Fostering an organisational mindset shift to experience-driven business is a key task marketers must own, says Adobe VP marketing for APAC, Alvaro Del Pozo. As nominations for the 2019 CMO50 list open, we catch up with the marketing chief to find out how he’s ensuring his approach to modern marketing is a winning one.

The CMO50 series: Lisa Ronson, Tourism Australia

In this special 2-part series produced exclusively for Adobe, we profile CMO50 2016 and 2017 recipient, Lisa Ronson from Tourism Australia, to find out what makes her tick and how digital, technology and industry partners are a vital ingredient to success.

Adobe and the CMO50

Adobe's transformation leader, along with some of the CMO50 2016 contenders, discuss innovation and the balance between creativity and commercial smarts.