CMO50

Meet the judges

John Batistich

John is the former director of marketing for Scentre Group, owners and operators of Westfield in Australia and New Zealand. He has more than 22 years of experience in research, marketing and general management with bluechip companies including Lion Nathan, Kimberly Clark, PepsiCo Foods and The Wrigley Company. He has also been a member of the Australian Market & Social Research Society Client Advisory Board.
John has led marketing communications that have won a Cannes Lion award and an Australian Effective Awards. He is also a member of the Board of Governors for The Heart Research Institute.

John holds a Masters in Management degree from MGSM majoring in Human Resources, a Bachelor of Business degree from the University of Western Sydney majoring in Marketing and a Certificate in Digital Marketing from ADMA.

Andrew Baxter

Thought leader, marketer and board director, Andrew is a senior advisor to KPMG's entrepreneurial Customer, Brand & Marketing Advisory business, as well as a senior advisor to BGH Capital, and the adjunct Professor of Marketing at the University of Sydney. Andrew is also a non-executive director at Australian Pork, Indigenous Business Australia (Tjapukai), the Sydney Symphony Orchestra and the Lord Mayor’s Charitable Foundation. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.

Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.

Ben Foote

Ben held a number of senior marketing positions before becoming the managing director of Prepaid Services (a Singtel Optus subsidiary) in 2009. He then became CEO of CareerOne and is now the Group CEO at Scentia, which runs both the Australian Institute of Management, and the Australasian College Of Health and Wellness.

Karen Ganschow

Karen is the former general manager of consumer marketing at NAB. She was responsible for the consumer value proposition and delivered the customer-focused ‘Life Moments Ecosystem & Check’ that increased NAB consumer customer advocacy and market share.

Karen lectures for the MBA program in marketing, customer experience and relationship management at the Macquarie Graduate School of Management. She is also chair of the Macquarie Graduate School of Management Alumni Association.

In 2007, Karen was recognised as the ADMA Marketer of the Year, recognised by LinkedIn as a Power Profile for Australia in 2015 and 2016 and included in the B&T Remarkable Marketer program in 2018.

Karen has a Bachelor of Electrical Engineering (Hons) and a Master in Business Administration.

Fiona Johnston

Fiona was appointed as CEO for UM Australia in October 2017 to lead, support and build the best present and future for UM, its clients and its partners.

Fiona has international experience in both the media and marketing space, previously taking the position of Chief Marketing and Business Development Officer at MediaCom, helping the agency drive its growth and annual business planning taking the company from sub 10 to number one position in APAC and Australia.

Prior to moving to Australia, Fiona was a company board director and senior client ambassador for PepsiCo EMEA at international creative agency Havas/Euro RSCG. There she helped lead and reorganise PepsiCo’s international marketing development for the UK, USA and EMEA.

In the past, Fiona has been an Executive Consultant working with a portfolio of clients such as Coca-Cola Asia, eBay and the AFL helping C-suite executives in strategic leadership and corporate development initiatives.

Outside of work, Fiona is proud to be a qualified yoga teacher, must be in nature at least once a week and loves F1 and aviation - (often competing priorities)!

Andrea Martens

Andrea is the CEO of the Association for Data-driven Marketing and Advertising (ADMA) as well as its holding company, AADL.

Andrea was formerly global chief brand officer at leading prestige skincare brand, Jurlique. As part of the global leadership team she was responsible for all brand touchpoints throughout the organisation while leading several global innovation, marketing and digital teams.

Throughout her career, Andrea has successfully led both turnaround and acceleration strategies on multiple brands. She has been responsible for a $600 million revenue business, leading high-profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.

Prior to Jurlique, Andrea was VP marketing and MD of Home and Personal Care at Unilever Australia and New Zealand, responsible for the company’s number one growth and profit portfolio. This included leading global brands such as Dove, Rexona and Omo as well as Tony&Guy and Sunsilk.

Katherine Raskob

Katherine is CEO of Fundraising Institute Australia, the largest representative body for the $10.5 billion charitable fundraising sector. Previously she was Director of Communications & Customer Experience at the Australian Alliance for Data Leadership, incorporating Australia’s largest marketing association, the Association for Data-driven Marketing & Advertising (ADMA), where she was responsible for the strategy and execution of personalised communications, member engagement and customer experience. She also oversaw brand, internal and external communications including digital, social and PR and technology platforms and solutions for the network.

Her experience encompasses both commercial and not-for-profit organisations including SBS, Australia’s national multilingual and multicultural broadcaster, where she spent more than seven years as Head of Group Marketing, responsible for all marketing communications for SBS programs and services across all platforms. While at SBS she managed large internal and external agency teams to achieve award-winning, highly effective campaigns that engaged audiences and stakeholders.

Katherine is also a member of the Board of Directors of Girl Guides Australia and was previously on the boards of Synergy & Taikoz, Australia’s leading percussion ensembles, and Kim Carpenter’s Theatre of Image. She grew up in Minnesota, USA where she completed her undergraduate degree as well as a Master of International Business Management degree. Katherine is also a graduate of the Australian Institute of Company Directors.

Professor Vince Mitchell

Vince Mitchell is Professor and head of the marketing discipline at The University of Sydney Business School. As well as being one of Australia’s most cited marketing academics, with 200 papers and over 12,000 citations, he has worked with companies such as; VISA Europe, Coca Cola, KPMG and Tesco and was a judge with the UK’s Marketing Society Industry Excellence Awards for 3 years.

A frequent contributor to the media, he reached 3.5 million Australians in 2018. The third Edition of Mitchell’s award-winning Introduction to Marketing textbook, Real People, Real Decisions, is out in 2019.

David Morgan

David is a seasoned marketing guy with senior leadership roles in local country, regionally and globally, mainly for large multinational companies.

Roles have included marketing leadership across Asia-Pacific for Procter & Gamble, and Citibank, global marketing leadership for Samsung, and Standard Chartered Bank, and the Happy Banking CMO for Bankwest helping to take the business from 15th to 5th largest bank in Australia, and #1 in customer satisfaction for large institutions.

David’s last corporate role was executive director, marketing and corporate communications for Nestlé Oceania. He has also owned MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise, for over 15 years. Clients have included Johnson & Johnson, Pfizer, Levi's, Samsung, Campbell's, Arnotts, Mars, Canon, Macquarie University, Seven West Media, Tabcorp, Westpac, Sanitarium and Tourism Australia. David has also served on management boards for the AANA, Simplot, Fonterra and Pacific Equity Partners.

Joe Pollard

Joe is an accomplished executive and non-executive director with over 30+ years’ experience in CEO roles, brand and customer management, media, digital product creation and commercialisation. She has been responsible for the management of iconic brands as well as driving significant turnaround for companies with a strong heritage in need of refresh and realignment.

Joe has worked across a broad range of industries including telecommunications, technology, media, marketing communications and sports. She has held leadership roles in both domestic and international markets (UK, Hong Kong, US and Japan).

Previous roles include as chief marketing officer and group executive media at Telstra, CEO of Publicis Mojo, CEO of Ninemsn, sales and marketing director for Nine Entertainment. Joe also spent 10 years at Nike in the US running its global media investments, commerce channels and branded content divisions.

Joe has held non-executive board director roles with Nine Entertainment, AMP Bank, 12WBT, ninemsn, I-Select and various industry boards. She is also a member of the Australian Institute of Company Directors.

Georgina Williams

Georgina Williams is a professional non-executive director on the boards of Reece and Lifestyle Communities.

Most recently, she worked as CEO of Food and Wine Victoria, but has spent the majority of her career in financial services. Roles have included serving as a Group Executive on the AustralianSuper executive team leading Marketing, Policy, Media and Corporate Relations, Communications, Analytics and Product Management. Prior to that, Georgina helped re-launch the Bank of Melbourne as Head of Brand and marketing.

Georgina built her career at National Australia Bank, working initially as a Strategy Advisor before rising up to head of Strategic Marketing then Managing Partner for the NAB business.

Lisa Winn

Lisa Winn was the marketing director for Coca-Cola South Pacific (2014-2018) responsible for a portfolio of famous beverage brands including Coca-Cola, Powerade, Mount Franklin, Sprite, Fanta, Barista Brothers, Cascade plus many more. Lisa led the creation of a large number of successful and award winning marketing campaigns over the past 4 years;

During this time, she spearheaded locally developed campaigns for iconic brand Coca-Cola, such as #colouryoursummer, to innovative Coca-Cola product innovations including ‘say yes to Coke No Sugar’, and positioned newly developed brands such as Barista Bro’s Deliciousness is in the Detail’ to building the equity of established brands with Mt Franklin’s ‘The Nation’s Hydration’. A number of these locally developed campaigns were used across many parts of the Coca-Cola system worldwide, a testament to the quality of the work from this part of the world.

Lisa brings a combination of marketing, entrepreneurship and strategic acumen to her roles. Prior to being Coca-Cola’s marketing director, she held the position of Coca-Cola South Pacific strategic planning director for a number of years, leading strategic planning, long range innovation and M&A. These included the establishment of Coca-Cola’s first startup, the successful ‘Red Garage’, and external acquisition of new beverage brands such as Cascade.

Mike Zeederberg

Mike Zeederberg is the managing director and Founder of Zuni, a digital marketing strategy consultancy. Mike has worked in digital marketing for 20 years in agencies in London, Singapore and Australia, and his focus is helping clients to ensure digital channels deliver the best possible business outcomes.

With an extremely wide range of experience, Mike has worked in most industry sectors, from technology with Apple, Optus, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Janssen, Roche and Astra Zeneca, entertainment companies including Universal Music, EA Games, and in the B2B sector with clients including the Australian Institute of Management (AIM), the Australian Institute of Company Directors (AICD) and Fuji Xerox.

Mike is also a lecturer at UNSW in their Masters of Marketing program, and guest speaks in AGSM’s MBA program. He developed and has delivered ADMA’s digital marketing certificate and digital strategy courses for 15 years. He founded and was chair of judges for Creative Showcase, the IAB’s quarterly digital creative awards, and frequently judges digital industry awards.