CMO50

Meet the judges

Nick Baker

Nick Baker is an Australian business executive and the CEO of Outdoria. He’s best known for his role as chief marketing officer at Tourism Australia between 2007 to 2015, before serving as CEO of RedBalloon from 2015 to 2017.

Nick initially worked his way up through operational roles before starting his career in marketing and has since held senior roles in the UK, Asia and Australia. These include executive general manager of marketing for Ayers Rock Resort when it acquired P&O Resorts, and for Voyages Hotels & Resorts.

Nick was recognised as 2013 ADMA marketer of the year and AMI 2014 marketer of the year. Today, he also holds chair positions across mobile CX company, Geronimo, Ultimate Winery Experiences Australia and is on the board of Australian Regional Tourism.

John Batistich

John is the former director of marketing for Scentre Group, owners and operators of Westfield in Australia and New Zealand. He has more than 22 years of experience in research, marketing and general management with bluechip companies including Lion Nathan, Kimberly Clark, PepsiCo Foods and The Wrigley Company. He has also been a member of the Australian Market & Social Research Society Client Advisory Board.
John has led marketing communications that have won a Cannes Lion award and an Australian Effective Awards. He is also a member of the Board of Governors for The Heart Research Institute.

John holds a Masters in Management degree from MGSM majoring in Human Resources, a Bachelor of Business degree from the University of Western Sydney majoring in Marketing and a Certificate in Digital Marketing from ADMA.

Carmen Bekker

Carmen Bekker is partner with KPMG’s Consumer, Brand and Marketing Advisory business.

A global leader who has held senior industry roles in London, Europe and Australia, Carmen has more than 20 years’ experience. She has developed transformational strategy and campaigns for leading international brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways.

Before joining KPMG in November 2017, Carman was managing partner and European marketing director for flagship WPP agency, J Walter Thomson London, managing a team of over 450 people. She has also held business director roles at Saatchi & Saatchi in London and Sydney.

Having spent over a decade working overseas, Carmen brings a fresh perspective how brands market themselves in Australia. At KPMG Australia she plays a leading role in the firm’s Customer, Brand and Marketing Advisory, supporting clients on brand strategy, consumer insight, the media value chain, marketing integration, speed of change and new technologies, creating meaningful customer influence and marketing spend accountability.

Nadia Cameron

Nadia is a respected industry Journalist and Editor with more than 17 years’ experience across print and online media brands. Throughout her career, she has maintained a focus on technology and business-to-business sectors.

Nadia joined IDG Communications Australia’s online team in 2002, working across Computerworld, PC World and LinuxWorld. She became the News Editor of Australian Reseller News (ARN) in 2004 then Editor from 2007, and was responsible for ARN’s weekly publication as well as spearheading digital, events and the annual Awards program.

Nadia relocated to London in 2010, where she became Managing Editor of national and global business publications for the live events industry produced by Mash Media. During this time, she relaunched and grew flagship titles Exhibition News and Exhibition World, the latter of which won Best Relaunch/Innovation of the Year at the 2012 UK PPA Independent Publisher Awards. In 2012, Nadia created a new quarterly publication called FaceTime Magazine, aimed at event marketers.

Nadia rejoined IDG Australia in 2013 to develop and launch the CMO brand in April 2013 as a dedicated title for the modern marketing chief. Nadia now sits at the helm of this dynamic brand as Publisher and Editor.

Mark Harland

Mark is seasoned marketing and customer experience leader with global experience. Most recently as executive director of marketing and Holden Australia for 18 months, he oversaw the brand transformation post-manufacturing locally.

Mark’s career path has also taken him across Asia leading innovative marketing and CX teams for GM International based out of Shanghai and Singapore. He was also previously responsible for Chevrolet’s regional marketing efforts in the South Central region, based out of the US.

Inese Kingsmill

Inese is a founding Partner and Director at Breakfast Epiphanies Consulting Group.

During her career Inese has led marketing, digital, sales and channel functions within world class companies such as Microsoft, Telstra and Virgin Australia.

Over the course of her executive career, Inese has built a reputation for the transformation of brands and culture, re-shaping business models and galvanizing organisations around strategic priorities.

Inese leads with the customer and brand purpose front and centre. And with over 20 years in the technology sector ‘digital-first’ is second nature and has been a consistent theme throughout her career.

In addition to her corporate career, Inese was a member of the Board and Chair of the AANA, Australia’s peak media, marketing and advertising industry body. She is also currently on the Board of WorkVentures, Australia’s longest standing IT social enterprise.

With a personal interest in fostering innovation in Australian business, Inese’s current focus is using her corporate experience in a consulting capacity including working with businesses in the technology, government, digital media, marketing and production sectors.

Mark Lollback

A seasoned marketing professional with more than 20 years of global blue-chip marketing experience, Mark assumed the role of GroupM Australia and New Zealand CEO in April 2016.

Mark is the only CEO of a media agency group who was a client, bringing a fresh perspective to the role. His career as a marketing leader spans four continents, a number of categories and a proven track record in delivering results.

Prior to joining GroupM, he was the first ever chief marketing officer for McDonald’s Australia and New Zealand, with previous marketing roles at ANZ Banking Group, Pepsi Lipton International New York, Unilever China and Birds Eye Foods UK.

Jane Merrick

Over her 20-year career across retail, financial services and telecommunications, Jane has become a well-recognised, experienced, passionate and motivated customer marketer. She is a strong people leader and manager, is results driven and has proven commercial acumen. In both 2015 and 2016 Jane was recognised as one of the top 20 of innovative marketers in Australia (CMO December 2015, November 2016) and she was also one of the first marketers in Australia to be selected for the inaugural Marketing Academy program.

Jane is currently consulting. Prior to this, Jane spent eight years at IAG, with her most recent role as the general manager of marketing and customer experience in the Consumer Division at IAG. Her responsibilities included taking customer insights from all parts of the business, and translating them through to product design, brand strategy and CVP development, and all marketing strategies and communications across a number of consumer brands, the largest being NRMA Insurance.

Before joining the world of insurance, Jane career’s was founded in roles at Vodafone, American Express, and Avon Products in Australia, with a couple of years as an FMCG product manager in London.

David Morgan

David is a seasoned marketing guy with senior leadership roles in local country, regionally and globally, mainly for large multinational companies.

Roles have included marketing leadership across Asia-Pacific for Procter & Gamble, and Citibank, global marketing leadership for Samsung, and Standard Chartered Bank, and the Happy Banking CMO for Bankwest helping to take the business from 15th to 5th largest bank in Australia, and #1 in customer satisfaction for large institutions.

David’s last corporate role was executive director, marketing and corporate communications for Nestlé Oceania. He has also owned MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise, for over 15 years. Clients have included Johnson & Johnson, Pfizer, Levi's, Samsung, Campbell's, Arnotts, Mars, Canon, Macquarie University, Seven West Media, Tabcorp, Westpac, Sanitarium and Tourism Australia. David has also served on management boards for the AANA, Simplot, Fonterra and Pacific Equity Partners.

Chris Nolan

Chris is currently a board member and marketing executive. Chris was formerly the CEO of SMG Media Group, also holding the role of COO for Publicis Media ANZ, he has had 25 years in media and advertising. He has worked with blue chip clients including Suncorp, Samsung, Optus, Holden, Subaru, Nike, and ANZ Banking Group. As COO of Publicis Media, and Director of Starcom & Mediavest Group (SMG), Chris lead the operations across the five brands within the Publicis Media portfolio; Starcom, Mediavest, Zenith, Blue449/Match, and Performics. Publicis Media, employs 720 people across Australia and New Zealand, providing advertising services to 15% of the $7.0 Billion advertising industry. Chris has led the transformation of Publicis Media from media buying company to a product and consulting services business.

He has also holds the position of Director - Western Bulldogs AFL Football Club, Deputy Chairman - Food&Wine Victoria, Board Member - Alfred Hospital Foundation and is Chairman -Audited Media Association of Australia.

Chris has a bachelor of science from Monash university has taken master of marketing studies at Monash and Sydney university and is a member of the Australian Institute of Company Directors.

Georgina Williams

Georgina Williams is a professional Non-executive director on the boards of Reece Ltd and Lifestyle Communities.

Most recently, she worked as CEO of Food and Wine Victoria, but has spent the majority of her career in financial services. Roles have included serving as a Group Executive on the AustralianSuper executive team leading Marketing, Policy, Media and Corporate Relations, Communications, Analytics and Product Management. Prior to that, Georgina helped re-launch the Bank of Melbourne as Head of Brand and marketing.

Georgina built her career at National Australia Bank, working initially as a Strategy Advisor before rising up to head of Strategic Marketing then Managing Partner for the NAB business.

Lisa Winn

Lisa Winn was the marketing director for Coca-Cola South Pacific (2014-2018) responsible for a portfolio of famous beverage brands including Coca-Cola, Powerade, Mount Franklin, Sprite, Fanta, Barista Brothers, Cascade plus many more. Lisa led the creation of a large number of successful and award winning marketing campaigns over the past 4 years;

During this time, she spearheaded locally developed campaigns for iconic brand Coca-Cola, such as #colouryoursummer, to innovative Coca-Cola product innovations including ‘say yes to Coke No Sugar’, and positioned newly developed brands such as Barista Bro’s Deliciousness is in the Detail’ to building the equity of established brands with Mt Franklin’s ‘The Nation’s Hydration’. A number of these locally developed campaigns were used across many parts of the Coca-Cola system worldwide, a testament to the quality of the work from this part of the world.

Lisa brings a combination of marketing, entrepreneurship and strategic acumen to her roles. Prior to being Coca-Cola’s marketing director, she held the position of Coca-Cola South Pacific strategic planning director for a number of years, leading strategic planning, long range innovation and M&A. These included the establishment of Coca-Cola’s first startup, the successful ‘Red Garage’, and external acquisition of new beverage brands such as Cascade.

Mike Zeederberg

Mike Zeederberg is the managing director and Founder of Zuni, a digital marketing strategy consultancy. Mike has worked in digital marketing for 20 years in agencies in London, Singapore and Australia, and his focus is helping clients to ensure digital channels deliver the best possible business outcomes.

With an extremely wide range of experience, Mike has worked in most industry sectors, from technology with Apple, Optus, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Janssen, Roche and Astra Zeneca, entertainment companies including Universal Music, EA Games, and in the B2B sector with clients including the Australian Institute of Management (AIM), the Australian Institute of Company Directors (AICD) and Fuji Xerox.

Mike is also a lecturer at UNSW in their Masters of Marketing program, and guest speaks in AGSM’s MBA program. He developed and has delivered ADMA’s digital marketing certificate and digital strategy courses for 15 years. He founded and was chair of judges for Creative Showcase, the IAB’s quarterly digital creative awards, and frequently judges digital industry awards.