Meet the judges

John Batistich

John is a Non-Executive Director for Zip Co, Foodco Group, General Pants Group/Ksubi and Heart Research Institute and advisers a range of start-ups. He has three decades of experience across Research, Marketing, Digital Innovation and General Management with organisations like Westfield, Interbrand, Wrigley, PepsiCo, Kimberly Clark and Lion Nathan. He has a Masters in Management, a Bachelor of Business, a ADMA Certificate in Digital Marketing and is a Graduate of the Australian Institute of Company Directors.

Andrew Baxter

Chair, board director, business advisor and marketing thought leader, Andrew is the Chair of Australian Pork, and a non-executive director at Foresters Financial, GrowthOps, Commtract, OzHarvest and the Sydney Symphony Orchestra. He is also a senior advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG's Customer, Brand and Marketing business.

Prior to this, Andrew was CEO of two of the country's largest communications agencies, Publicis and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

John Broome

John concluded his corporate career in July last year stepping down from CEO of the Association of Australian National Advertisers (AANA), the peak industry body representing Australia’s advertisers. Before the AANA John had a 25 year marketing career in FMCG, working in several categories including food, confectionery, cleaning and personal care, with several global companies including Unilever, Kellogg, Nestle and Reckitt. His most recent role was CMO at Unilever ANZ.

Originally from the UK, John has lived and worked in several countries, including the US, Canada and the Middle East. Today John focuses on short term interim, advisory & project roles, allowing him the luxury of time to engage with two passions: independent travel and fiction writing.

Susan Massasso

Susan is the former chief growth and brand officer for The a2 Milk Company where she spent nearly eight years working closely with a lean passionate team transforming the business from a circa-$62m innovative Australian dairy challenger to a modern purpose-led global dairy nutritional brand with sales over a $1bn and trading operations in Australia, New Zealand, Greater China, the US and Korea. With over 25 years’ of commercial marketing experience, she has worked across a number of iconic brands in customer-centric organisations such as The Arnott’s Group and Unilever.

With all her roles, Susan draws upon her diverse personal and professional background to address ongoing challenges of disruption, globalisation and digitalisation from a customer and business perspective.

Recently completing the AICD director course, Susan is transitioning from an ASX50 c-suite executive into building a portfolio of roles as a non-executive director and advisor across a broad range of companies, industries and non-for-profit organisations. Susan holds a Bachelor of Commerce with Accounting and Marketing majors from the University of Sydney and was ranked #3 in CMO50 2018, and #12 in 2020.

David Morgan

David is a seasoned marketing guy with senior leadership roles in local country, regionally and globally, mainly for large multinational companies.

Roles have included marketing leadership across Asia-Pacific for Procter & Gamble, and Citibank, global marketing leadership for Samsung, and Standard Chartered Bank, and the Happy Banking CMO for Bankwest helping to take the business from 15th to 5th largest bank in Australia, and #1 in customer satisfaction for large institutions.

David’s last corporate role was executive director, marketing and corporate communications for Nestlé Oceania. He has also owned MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise, for over 15 years. Clients have included Johnson & Johnson, Pfizer, Levi's, Samsung, Campbell's, Arnotts, Mars, Canon, Macquarie University, Seven West Media, Tabcorp, Westpac, Sanitarium and Tourism Australia. David has also served on management boards for the AANA, Simplot, Fonterra and Pacific Equity Partners.

Justin Papps

Justin Papps has over 25 years’ local and international brand and marketing experience, working in creative agencies, as a global CMO and as a Partner at PwC. A trained lawyer, Justin joined advertising as a graduate through the then Advertising Federation of Australia’s trainee program. An intended nine-month diversion became a 14-year career that saw him rise to the top of the industry, leading two of Australia’s strongest agencies – Whybin Lawrence TBWA and Singleton Ogilvy & Mather - and working on iconic Australian and International brands. His achievements led to him being named Young Executive of the Year by AFR Boss magazine in 2005.

Following a successful career in advertising agencies, Justin moved to his first consulting role, partnering with John Eales in The Mettle Group to work with organisations to build their brand from the inside out. The acquisition of the business led Justin into a CMO role with the acquiring company in HR services with offices throughout Australasia and Asia Pacific.

Justin then joined global insurer QBE, where he led the brand and communications function across 38 countries. Recruited by PwC to establish the first CMO Advisory business globally, the model created by Justin was quickly replicated in 13 other PwC markets, making it the first mover in the marketing services consulting business that is now a critical business line for the Big 4 consulting firms globally.

Most recently, Justin co-founded Sayers Brand Momentum, a business dedicated to helping startups, scale up and established companies use brand and marketing to accelerate growth.

Michele Phillips

Michele Phillips is the Managing Partner of Executive Search firm, 100 Percent Partners. She is one of the country’s pre-eminent executive search consultants, and was previously a Partner at Korn Ferry.

Michele partners with leading ASX-listed and foreign multinational companies along with private equity firms with an interest in growth and change, and has led the search for Chairs, Non-Executive Directors, CEO’s, Chief Marketing Officers and other senior C-suite leaders.

Michele was previously Vice-President, Electrolux Australia and Asia Pacific. Commencing her career at Procter & Gamble, Michele was one of the region’s leading chief marketing officers, holding leadership roles in Australia and overseas.

Michele holds an MBA from the AGSM, UNSW, a Bachelor of Business from UTS and is completing a Master of Technology. She is a Graduate of the Australian Institute of Company Directors.

Michael Rebelo

In his current role, Michael works with clients on their marketing and business transformation journey by bringing together the best of the Publicis Groupe capabilities and talent to help them solve their transformation challenges in fundamentally new ways by connecting creativity, media, technology and consulting.

Over the past 20 years Michael's international agency leadership experience has spanned re-building, re-purposing, starting up, acquiring and integrating agencies to deliver growth through creativity. He has helped advise clients, grow businesses and shape agency cultures across the UK, Europe and Asia-Pacific.

Michael sits on the Saatchi & Saatchi Global Leadership Team, he is deputy chair of the Advertising Council Australia, and a board member of the Media Federation of Australia. He is also a judge of AFR BOSS magazine’s annual Young Executive of the Year competition.

Publicis Groupe is a connected platform and ranks as the world's third-largest communications company. It delivers world-class solutions for its clients through the alchemy of creativity, intelligence and technology. The Groupe’s unique position globally is built on data strategy and platforms, dynamic creativity and digital transformation.

In Australasia, the Groupe employs 1600 people and owns industry-leading creative, media and digital brands including Saatchi & Saatchi, Leo Burnett, Starcom, Zenith, Spark Foundry, Publicis Sapient, Digitas, Herd MSL, Razorfish, Arc, Publicis Worldwide, Saatchi & Saatchi Wellness, Prodigious and Publicis Sport & Entertainment.

Georgina Williams

Georgina Williams is a professional non-executive director on the boards of People’s Choice Credit Union, Australian Retirement Trust and is chairperson of UN Women Australia. She is also a council member at Deakin University.

Prior to stepping into boards, Georgie worked as CEO of Food and Wine Victoria, but spent the majority of her career in financial services. Roles have included serving as a Group Executive on the AustralianSuper executive team leading Marketing, Policy, Media and Corporate Relations, Communications, Analytics and Product Management. Prior to that, Georgina helped re-launch the Bank of Melbourne as Head of Brand and marketing.

Georgina built her career at National Australia Bank, working initially as a Strategy Advisor before rising up to head of Strategic Marketing then Managing Partner for the NAB business.

Mike Zeederberg

Mike Zeederberg is the managing director and Founder of Zuni, a digital marketing strategy consultancy. Mike has worked in digital marketing for 20 years in agencies in London, Singapore and Australia, and his focus is helping clients to ensure digital channels deliver the best possible business outcomes.

With an extremely wide range of experience, Mike has worked in most industry sectors, from technology with Apple, Optus, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Janssen, Roche and Astra Zeneca, entertainment companies including Universal Music, EA Games, and in the B2B sector with clients including the Australian Institute of Management (AIM), the Australian Institute of Company Directors (AICD) and Fuji Xerox.

Mike is also a lecturer at UNSW in their Masters of Marketing program, and guest speaks in AGSM’s MBA program. He developed and has delivered ADMA’s digital marketing certificate and digital strategy courses for 15 years. He founded and was chair of judges for Creative Showcase, the IAB’s quarterly digital creative awards, and frequently judges digital industry awards.