CMO50

Meet the judges

John Batistich

John is a Non-Executive Director for Zip Co, Foodco Group, General Pants Group/Ksubi and Heart Research Institute and advisers a range of start-ups. He has three decades of experience across Research, Marketing, Digital Innovation and General Management with organisations like Westfield, Interbrand, Wrigley, PepsiCo, Kimberly Clark and Lion Nathan. He has a Masters in Management, a Bachelor of Business, a ADMA Certificate in Digital Marketing and is a Graduate of the Australian Institute of Company Directors.

Andrew Baxter

Chair, board director, business advisor and marketing thought leader, Andrew is the Chair of Australian Pork, and a non-executive director at Foresters Financial, GrowthOps, Commtract, OzHarvest and the Sydney Symphony Orchestra. He is also a senior advisor at BGH Capital and the Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG's Customer, Brand and Marketing business.

Prior to this, Andrew was CEO of two of the country's largest communications agencies, Publicis and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

Mark Buckman

Mark is a change agent and provocateur and thrives in environments that require rapid and radical re-imagination. With over 30 years’ experience in business, he has helped shape some of the world's leading brands and was instrumental in the transformation of some of Australia's largest companies including CBA, Telstra and Foxtel. An executive of local and international repute Mark has worked in APAC, Europe and North America and currently advises Accenture Interactive and impact4; a couple of tech startups: HomeLive and MVSN; and sits on the Advisory Boards of Second Bite and Thankful.

Mark always asks what's in it for the customer and focuses on driving brand purpose to deliver impact and results. He is a former Vice Chair of AANA and Treasurer of ADMA. Mark has been named Marketer of the Year on 3 occasions and has been included in Forbes magazine's list of the World's Most Influential CMOs.

Susan Massasso

Susan is the former chief growth and brand officer for The a2 Milk Company where she spent nearly eight years working closely with a lean passionate team transforming the business from a circa-$62m innovative Australian dairy challenger to a modern purpose-led global dairy nutritional brand with sales over a $1bn and trading operations in Australia, New Zealand, Greater China, the US and Korea. With over 25 years’ of commercial marketing experience, she has worked across a number of iconic brands in customer-centric organisations such as The Arnott’s Group and Unilever.

With all her roles Susan draws upon her diverse personal and professional background to address ongoing challenges of disruption, globalisation and digitalisation from a customer and business perspective.

Recently completing the AICD director course, Susan is transitioning from an ASX50 c-suite executive into building a portfolio of roles as a non-executive director and advisor across a broad range of companies, industries and non-for-profit organisations. Susan holds a Bachelor of Commerce with Accounting and Marketing majors from the University of Sydney and was ranked #3 in CMO50 2018, and #12 in 2020.

David Morgan

David is one of Australia’s most experienced and successful marketers with a career including leadership roles across Asia-Pacific for Procter & Gamble, Citibank and Nestle, global CMO roles for Samsung, and Standard Chartered Bank, and for HBOS he led the extraordinary rise of Bankwest from 15th to 5th largest retail bank in Australia.

David now runs MacMorgan, a business consultancy providing operational implementation programmes and capability support programmes for organisations transforming to customer experience led, and personalisation approaches with clients including: Suncorp, Optus, ANZ, Westpac, Seven West Media, Tabcorp, Macquarie University, Seven West Media, Tourism Australia, Heart Foundation, ADMA and many more.

David is Chairman of Shopper Media Group, SMI's highest growing offline media business for 2019 & 20, is global Chair for CulturalPulse, and serves as a non-Executive Director for PayFar, Slingshot, and ADMA. David is an active founding Ambassador for The Marketing Academy, also provides mentoring support for several c-suite leaders, and The Research Society Mentoring Programme.

Michele Phillips

Michele Phillips is the Managing Partner of Executive Search firm, 100 Percent Partners. She is one of the country’s pre-eminent executive search consultants, and was previously a Partner at Korn Ferry. Michele partners with leading ASX-listed and foreign multinational companies along with private equity firms with an interest in growth and change, and has led the search for Chairs, Non-Executive Directors, CEO’s, Chief Marketing Officers and other senior C-suite leaders. Michele was previously Vice-President, Electrolux Australia and Asia Pacific. Commencing her career at Procter & Gamble, Michele was one of the region’s leading chief marketing officers, holding leadership roles in Australia and overseas. Michele holds an MBA from the AGSM, UNSW, a Bachelor of Business from UTS and is completing a Master of Technology. She is a Graduate of the Australian Institute of Company Directors.

Michael Rebelo

As CEO of Publicis Groupe A/NZ, Michael works with clients on their marketing and business transformation journey by bringing together the best of the Publicis Groupe capabilities and talent to help them solve their transformation challenges in fundamentally new ways by connecting creativity, media, technology and consulting.

Over the past 20 years Michael's international agency leadership experience has spanned re-building, re-purposing, starting-up, acquiring and integrating agencies to deliver growth through creativity. He has helped advise clients, grow businesses and shape agency cultures across the UK, Europe and Asia-Pacific.

Michael sits on the Saatchi & Saatchi Global Leadership Team, he is deputy chair of the Advertising Council Australia, and a board member of the Media Federation of Australia. He is also a judge of AFR BOSS magazine’s annual Young Executive of the Year competition.

Publicis Groupe is a connected platform and ranks as the world's third-largest communications company. It delivers world-class solutions for its clients through the alchemy of creativity, intelligence and technology. The Groupe’s unique position globally is built on data strategy and platforms, dynamic creativity and digital transformation.

In Australasia, the Groupe employs 1,600 people and owns industry-leading creative, media and digital brands including Saatchi & Saatchi, Leo Burnett, Starcom, Zenith, Spark Foundry, Publicis Sapient, Digitas, Herd MSL, Performics Mercerbell, Arc, Publicis Worldwide, Saatchi & Saatchi Wellness, Prodigious, Publicis Emil and Publicis Sport & Entertainment.

David Scribner

David is a passionate supporter of marketing, having started as a marketing graduate at Nestle then rising to the position of CEO of Virgin Mobile. In the process he has worked in multi-sectors and been responsible for leading some of Australia’s most iconic brands including Telstra, AGL and Stockland. It was while he was CEO of Virgin Mobile, that he oversaw significant share and revenue growth, while being awarded for a number of strategic initiatives, including 3 Cannes Lions. He is now asked to help companies on their customer experience strategy, recently assisting a major media organisation, a US fintech start-up and large multi-national.

David continues to support the profession through the membership of industry boards and mentoring. He was the long serving Chair of Ad Standards and previously a AANA Board Member. He has been a Marketing Academy mentor since its inception and was an inaugural judge for the CMO50.

Georgina Williams

Georgina Williams is a professional non-executive director on the boards of UN Women, SunSuper and Lifestyle Communities. Prior to stepping into boards, Georgie worked as CEO of Food and Wine Victoria, but spent the majority of her career in financial services. Roles have included serving as a Group Executive on the AustralianSuper executive team leading Marketing, Policy, Media and Corporate Relations, Communications, Analytics and Product Management. Prior to that, Georgina helped re-launch the Bank of Melbourne as Head of Brand and marketing. Georgina built her career at National Australia Bank, working initially as a Strategy Advisor before rising up to head of Strategic Marketing then Managing Partner for the NAB business.

Mike Zeederberg

Mike Zeederberg is the managing director and Founder of Zuni, a digital marketing strategy consultancy. Mike has worked in digital marketing for 20 years in agencies in London, Singapore and Australia, and his focus is helping clients to ensure digital channels deliver the best possible business outcomes. With an extremely wide range of experience, Mike has worked in most industry sectors, from technology with Apple, Optus, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Janssen, Roche and Astra Zeneca, entertainment companies including Universal Music, EA Games, and in the B2B sector with clients including the Australian Institute of Management (AIM), the Australian Institute of Company Directors (AICD) and Fuji Xerox.

Mike is also a lecturer at UNSW in their Masters of Marketing program, and guest speaks in AGSM’s MBA program. He developed and has delivered ADMA’s digital marketing certificate and digital strategy courses for 15 years. He founded and was chair of judges for Creative Showcase, the IAB’s quarterly digital creative awards, and frequently judges digital industry awards.

Lisa Winn

Currently CEO and founder of a medical technology startup, Lisa was previously the marketing director for Coca-Cola South Pacific responsible for a portfolio of famous beverage brands including Coca-Cola, Powerade, Mount Franklin, Sprite, Fanta, Barista Brothers, Cascade plus many more. Lisa led the creation of a large number of successful and award winning marketing campaigns over the years with a number of these locally developed programs used across many parts of the Coca-Cola system worldwide, a testament to the quality of the work from this part of the world.



Lisa brings a combination of marketing, entrepreneurship and strategic acumen to her roles. Prior to being Coca-Cola’s marketing director, she held the position of Coca-Cola South Pacific strategic planning director for a number of years, leading strategic planning, long range innovation and M&A. These included the establishment of Coca-Cola’s first startup, the successful ‘Red Garage’, and external acquisition of new beverage brands.