CMO50

Meet the judges

John Batistich

John is the former director of marketing for Scentre Group, owners and operators of Westfield in Australia and New Zealand. He has more than 22 years of experience in research, marketing and general management with bluechip companies including Lion Nathan, Kimberly Clark, PepsiCo Foods and The Wrigley Company. He has also been a member of the Australian Market & Social Research Society Client Advisory Board.

John has led marketing communications that have won a Cannes Lion award and an Australian Effective Awards. He is also a member of the Board of Governors for The Heart Research Institute.



John holds a Masters in Management degree from MGSM majoring in Human Resources, a Bachelor of Business degree from the University of Western Sydney majoring in Marketing and a Certificate in Digital Marketing from ADMA.

Andrew Baxter

Thought leader, marketer and board director, Andrew is a senior advisor to KPMG's entrepreneurial Customer, Brand & Marketing Advisory business, as well as a senior advisor to BGH Capital, and the adjunct Professor of Marketing at the University of Sydney. Andrew is also a non-executive director at Australian Pork, Indigenous Business Australia (Tjapukai), the Sydney Symphony Orchestra and the Lord Mayor’s Charitable Foundation. Prior to this he was the CEO of two of the country's largest communications agencies, Publicis and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands.

Andrew regularly writes and speaks about the future of marketing, in a world where both consumers and technology are ever-evolving. He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.

Andrew is a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and holds a Bachelor of Business (Marketing) from Monash University.

Chris Howatson

Chris is recognised for his ability to design and lead customer transformation of bluechip businesses. As CEO of CHE Proximity Australia, he has imagined a new type of agency, balancing customer consultancy with creativity expression. CHE Proximity is the 2019 B&T Victorian Agency of the year, Mumbrella Creative Agency of the Year and WARC’s most creative Agency in Australia. The agency was also recognised by the Australian Financial Review as the third-most innovative Australian company in 2019 and WARC 2020’s 3rd most effective Agency in the World.

In April 2019, Chris took on an additional leadership role in Clemenger Group as CEO of Clemenger Agency Brands responsible for Clemenger BBDO, Levo and Marketforce agencies.

Chris started his career at Clemenger Group in 2002, over which time he has contributed in leadership positions at both BBDO and Proximity offices. He specialises in services marketing, leading business transformation programs for Australia’s largest telecommunication, insurance and energy companies. His work has been awarded at all major creative and effectiveness shows including Cannes, D&AD and Effies, and in 2018 he was again recognised by B&T as the ‘male champion of change’ across Australia’s marketing and media industries.

David Morgan

David is a seasoned marketing guy with senior leadership roles in local country, regionally and globally, mainly for large multinational companies.

Roles have included marketing leadership across Asia-Pacific for Procter & Gamble, and Citibank, global marketing leadership for Samsung, and Standard Chartered Bank, and the Happy Banking CMO for Bankwest helping to take the business from 15th to 5th largest bank in Australia, and #1 in customer satisfaction for large institutions.

David’s last corporate role was executive director, marketing and corporate communications for Nestlé Oceania. He has also owned MORGAN, an international marketing consulting group covering training, consulting, metrics, creating and expertise, for over 15 years. Clients have included Johnson & Johnson, Pfizer, Levi's, Samsung, Campbell's, Arnotts, Mars, Canon, Macquarie University, Seven West Media, Tabcorp, Westpac, Sanitarium and Tourism Australia. David has also served on management boards for the AANA, Simplot, Fonterra and Pacific Equity Partners.

Joe Pollard

Joe is an accomplished executive and non-executive director with over 30+ years’ experience in CEO roles, brand and customer management, media, digital/technology roles.

Joe has worked across a broad range of industries including telecommunications, technology, media, marketing communications and sports. She has held leadership roles in both domestic and international markets (UK, Hong Kong, US and Japan). 



Previous roles include as chief marketing officer and group executive media at Telstra, CEO of Publicis Mojo, CEO of Ninemsn, sales and marketing director for Nine Entertainment. Joe also spent 10 years at Nike in the US running its global media investments, commerce channels and branded content divisions.



Joe has held non-executive board director roles with Nine Entertainment, AMP Bank, 12WBT, ninemsn, I-Select and various industry boards. She is also a member of the Australian Institute of Company Directors.

Joe is currently a non-executive director at Greencross and senior advisor to Andrew & Nicola Forrest’s commerical operations, Tattarang, and their philanthropic arm, Minderoo Foundation. She is also a member of the Australian Institute of Company Directors (AICD) and Chief Executive Women (CEW).

David Scribner

David is one of Australia’s most experienced and leading chief customer officers. He has led some of Australia’s leading brands, Including Nestle, Telstra, AGL and as the CEO for Virgin Mobile.
David has intimate knowledge of the needs of advertisers, understands the media and creative agency landscape and is experienced in bringing together senior teams across multidisciplinary customer touching areas. David was a long-standing board member of the AANA, and is the current chair of Ad Standards. He has also been an ongoing contributor to the marketing industry.

Teresa Sperti

Teresa is the founder and director of Arktic Fox, a digital and marketing transformation advisory and learning organisation. She's also a non-executive director of BIG4 Holiday Park.

Prior to establishing her own business, Teresa was the chief marketing, data and product officer for World Vision spearheading digital and marketing transformation. She has a breadth of experience across various industry verticals including automotive, finance, marketplaces, retail and NFP and has held executive roles at Officeworks, Coles and realestateVIEW.com.au.

Teresa possesses deep expertise and knowledge in data, digital and customer experience and was named in the top 20 CMOs in Australia in the 2018 edition of the CMO50.

Georgina Williams

Georgina Williams is a professional non-executive director on the boards of Reece, UN Women, SunSuper and Lifestyle Communities. 



Prior to stepping into boards, Georgie worked as CEO of Food and Wine Victoria, but spent the majority of her career in financial services. Roles have included serving as a Group Executive on the AustralianSuper executive team leading Marketing, Policy, Media and Corporate Relations, Communications, Analytics and Product Management. Prior to that, Georgina helped re-launch the Bank of Melbourne as Head of Brand and marketing.



Georgina built her career at National Australia Bank, working initially as a Strategy Advisor before rising up to head of Strategic Marketing then Managing Partner for the NAB business.

Lisa Winn

Currently a marketing and strategy consultant, Lisa was previously the marketing director for Coca-Cola South Pacific responsible for a portfolio of famous beverage brands including Coca-Cola, Powerade, Mount Franklin, Sprite, Fanta, Barista Brothers, Cascade plus many more. Lisa led the creation of a large number of successful and award winning marketing campaigns over the years with a number of these locally developed programs used across many parts of the Coca-Cola system worldwide, a testament to the quality of the work from this part of the world.



Lisa brings a combination of marketing, entrepreneurship and strategic acumen to her roles. Prior to being Coca-Cola’s marketing director, she held the position of Coca-Cola South Pacific strategic planning director for a number of years, leading strategic planning, long range innovation and M&A. These included the establishment of Coca-Cola’s first startup, the successful ‘Red Garage’, and external acquisition of new beverage brands.

Mike Zeederberg

Mike Zeederberg is the managing director and Founder of Zuni, a digital marketing strategy consultancy. Mike has worked in digital marketing for 20 years in agencies in London, Singapore and Australia, and his focus is helping clients to ensure digital channels deliver the best possible business outcomes.

With an extremely wide range of experience, Mike has worked in most industry sectors, from technology with Apple, Optus, Intel and IBM, automotive with Mitsubishi, Volvo and NRMA Motoring Services, a range of healthcare companies including Janssen, Roche and Astra Zeneca, entertainment companies including Universal Music, EA Games, and in the B2B sector with clients including the Australian Institute of Management (AIM), the Australian Institute of Company Directors (AICD) and Fuji Xerox.

Mike is also a lecturer at UNSW in their Masters of Marketing program, and guest speaks in AGSM’s MBA program. He developed and has delivered ADMA’s digital marketing certificate and digital strategy courses for 15 years. He founded and was chair of judges for Creative Showcase, the IAB’s quarterly digital creative awards, and frequently judges digital industry awards.