National Australia Bank’s marketing chief shares how she’s driving effective marketing agility
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
In this very special episode, we’re joined by National Australia Bank group executive of marketing, Suzana Ristevski, to hear how she’s worked to lift marketing team agility, from the cultural foundations guiding her team’s approach, to the operating rhythms she’s spearheaded.
We also look at how perceptions of agility have been transformed for NAB under the shadow of the ongoing global pandemic and in response to the curve balls it’s continuing to throw at Australian brands.
Suzana Ristevski is the executive general manager marketing and CX (CMO) at National Australia Bank. She is also a member of Melbourne Renegades Board of Directors, a BBL cricket team.
Prior to NAB, Suzana worked in various marketing and product leadership roles at GE, Optus Telecommunications, Medical Benefits Private Health Insurance Fund and 20th Century Fox in London.
Missed an episode? Make sure you check out our other fabulous CMO50 alumni speakers!
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
