Marketing agility and the CMO50: Episode 3

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National Australia Bank’s marketing chief shares how she’s driving effective marketing agility

The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!

In this very special episode, we’re joined by National Australia Bank group executive of marketing, Suzana Ristevski, to hear how she’s worked to lift marketing team agility, from the cultural foundations guiding her team’s approach, to the operating rhythms she’s spearheaded.

We also look at how perceptions of agility have been transformed for NAB under the shadow of the ongoing global pandemic and in response to the curve balls it’s continuing to throw at Australian brands.

Episode 3 speaker:

Suzana Ristevski is the executive general manager marketing and CX (CMO) at National Australia Bank. She is also a member of Melbourne Renegades Board of Directors, a BBL cricket team. Prior to NAB, Suzana worked in various marketing and product leadership roles at GE, Optus Telecommunications, Medical Benefits Private Health Insurance Fund and 20th Century Fox in London.

Missed an episode? Make sure you check out our other fabulous CMO50 alumni speakers!

  • Episode 1: Featuring RMIT University chief experience officer, Chaminda Ranasinghe
  • Episode 2: Featuring Tourism Australia chief marketing officer, Susan Coghill, and Adobe VP DX Marketing APJ, Duncan Egan

 


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