The second episode of CMO’s new video series on 2022 readiness: Delivering marketing impact in the next normal is now live!
The focus of this series is to explore how marketers are coping with this Covid-19 hangover and the macro trends reshaping business. Today’s episode is about customer engagement and how brands can continue to be the customer’s champion.
During our discussion, we explored the consumer insights, trends and expectations informing marketing approach in 2022, looking at both positive and negative consumer challenges for brand leaders and how they’re informing marketing and media programs of work plus brand strategy.
Featured in episode 2 are:
Jeremy Nicholas
CMO, Telstra
Jeremy is leading the transformation of marketing as part of Telstra’s T22 strategy by driving a human-centred, innovation and creative agenda.
In business for over 20 years, Jeremy has spent the majority of his career as a strategist and leader of globally influential, creative agencies in UK and Australia. As a corporate leader, Jeremy has held global Vice President roles at payment technology giant, Visa based in San Francisco, California and board positions in Australia. Jeremy is also currently a board member of the AANA, Australia’s peak client body.
Jeremy has a passion for football, the ocean and the creative arts and lives in Sydney with his wife and two children.
Jessica Richmond
GM Marketing and Insights, Officeworks
Jessica is a creative marketing leader with proven success in leading customer-focused innovation, planning and implementing successful sales growth initiatives. Since 2019 Jessica has led the Officeworks Marketing and Insights team, with prior leadership roles at retail and consumer goods businesses such as 7-Eleven, Coles and Boost Juice.
And if you haven’t already, check out episode 1 of our CMO Readiness 2022 video series here, where we dive into the challenges of supply chain with three of Australia’s leading marketing chiefs: Australia Post’s Amber Collins; Baiada’s Yash Gandhi; and The Arnott’s Group’s Jenni Dill.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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