CMO readiness 2022 Episode 2: The customer's champion

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The second episode of CMO’s new video series on 2022 readiness: Delivering marketing impact in the next normal is now live!

The focus of this series is to explore how marketers are coping with this Covid-19 hangover and the macro trends reshaping business. Today’s episode is about customer engagement and how brands can continue to be the customer’s champion.

During our discussion, we explored the consumer insights, trends and expectations informing marketing approach in 2022, looking at both positive and negative consumer challenges for brand leaders and how they’re informing marketing and media programs of work plus brand strategy.

Featured in episode 2 are:

Jeremy Nicholas

CMO, Telstra

Jeremy is leading the transformation of marketing as part of Telstra’s T22 strategy by driving a human-centred, innovation and creative agenda.

In business for over 20 years, Jeremy has spent the majority of his career as a strategist and leader of globally influential, creative agencies in UK and Australia. As a corporate leader, Jeremy has held global Vice President roles at payment technology giant, Visa based in San Francisco, California and board positions in Australia. Jeremy is also currently a board member of the AANA, Australia’s peak client body.

Jeremy has a passion for football, the ocean and the creative arts and lives in Sydney with his wife and two children.

Jessica Richmond

GM Marketing and Insights, Officeworks

Jessica is a creative marketing leader with proven success in leading customer-focused innovation, planning and implementing successful sales growth initiatives. Since 2019 Jessica has led the Officeworks Marketing and Insights team, with prior leadership roles at retail and consumer goods businesses such as 7-Eleven, Coles and Boost Juice.

 

And if you haven’t already, check out episode 1 of our CMO Readiness 2022 video series here, where we dive into the challenges of supply chain with three of Australia’s leading marketing chiefs: Australia Post’s Amber Collins; Baiada’s Yash Gandhi; and The Arnott’s Group’s Jenni Dill.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page    


 

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