Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
If trust is the new currency, then we’re in deep trouble. Here's why.
With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.
It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
According to the Knowledge Doubling Theory, the sum total of human knowledge doubles every 12-13 months. With the full evolution of the Internet of Things, it will eventually double every 12 hours. Faced with such a sea of shifting data and knowledge, how can we make progress if we try to nail everything down to a certainty?
When new trends and technologies burst onto the marketing scene, there’s always a frantic effort to either keep up or provide guidance, especially when serious amounts of money are involved. It happened with social media, it happened with personalisation and big data, and it’s happening now with artificial intelligence.
In recent years, we’ve witnessed not just dramatic creation of value - Instagram, WhatsApp, Uber and Airbnb being the poster children - but also cataclysmic value destruction.
Doug is the managing director of Razorfish Australia, a digital experience marketing agency and arm of one of the world's leading digital consultancy businesses. Doug has more than 21 years of industry insight, with extensive client service experience and a passion for digital. In 1999 he founded one of Australia’s leading brand activation companies, The Marketing Store, and in 2007, he co-founded the Social Media Club Sydney, building it into the world’s largest Social Media Club with more than 300 chapters. Doug’s passion for digital led Doug to join Razorfish in 2009 as executive director of client services. He became managing director in 2012.
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