A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
State of the CMO 2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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The obvious reason Covidsafe failed to get majority takeup
Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?
28 Jul / Written by Dan Richardson -
Bottoms up: Lockdown lessons for an inverted marketing world
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
25 Jun / Written by Andy Gaunt -
Working the slack in the system
Clearly these are challenging times for all of us. The most important thing is our families and communities are as safe as possible. Flattening, or really bending the COVID-19 curve, must remain firmly front of mind.
14 Apr / Written by Brian Vella -
Sustainability trends brands can expect in 2020
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
14 Jan / Written by Ben King -
How do we break out of our marketing echo chambers?
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
17 Dec / Written by Steve O'Farrell -
Why Australia needs more leaders
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
28 Nov / Written by Dan Banyard -
Sport and sponsorship: The value of event sponsorship
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
7 Aug / Written by Nikhil Arora -
Putting the ‘human element’ back in marketing
During the recent CMO Momentum conference, Paul Mitchell shared how marketing leaders can create cultures that deliver
16 Aug / Written by Paul Mitchell -
Is design thinking the answer for the next generation of marketing?
The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?
8 Aug / Written by Merryn Olifent -
Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
9 Apr / Written by Carolyn Butler-Madden
Bloggers
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Doug Chapman
Doug is the managing director of Razorfish Australia, a digital experience marketing agency and arm of one of the world's leading digital consultancy businesses. Doug has more than 21 years of industry insight, with extensive client service experience and a passion for digital. In 1999 he founded one of Australia’s leading brand activation companies, The Marketing Store, and in 2007, he co-founded the Social Media Club Sydney, building it into the world’s largest Social Media Club with more than 300 chapters. Doug’s passion for digital led Doug to join Razorfish in 2009 as executive director of client services. He became managing director in 2012.
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State of the CMO 2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Latest Videos
Conversations over a cuppa with CMO: Microsoft's Pip Arthur
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
- 29 October 2020
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Blog Posts
Determining our Humanity
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
Should your business go back to the future?
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been