Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
As marketers, we’re in the business of asking people to change. But as the best minds in our industry will concede, changing ingrained human behaviour is incredibly challenging.
Imagine if the Bee Gees, the Beatles or Sir Elton John had KPIs and were told they needed to work toward a Return on Investment (ROI). Would that have created the same epic outcome with epochal music, legacies built and massive wealth?
Behavioural biases mean customers, most of the time, have no idea what they want, despite what they tell you.
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.
As we slowly move into a post-Covid-19 world, the psychology of price has never been more critical, according to Dan Monheit, co-founder of Hardhat, the creative agency built on behaviour.
Much has been written since March about the changing and challenging environment and how brands can navigate through the COVID-19 crisis to survive.
Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
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Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
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Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
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Tom Devid
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APAC software company brings on first VP of growth
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vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
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