• Introducing Return on Outcome (ROO)

    Imagine if the Bee Gees, the Beatles or Sir Elton John had KPIs and were told they needed to work toward a Return on Investment (ROI). Would that have created the same epic outcome with epochal music, legacies built and massive wealth?

Dr Chris Baumann and Iggy Pintado

  • Dr Chris Baumann, associate professor, Macquarie University; Iggy Pintado, executive leader and former marketer
Dr Chris Baumann is an associate professor at Macquarie University in Sydney, researching competitiveness, education, East Asia and customer loyalty. He has authored more than 50 refereed journal articles and conference papers with more than 350 citations. He has been awarded for his research and teaching, including from the Australian government for enthusiastic approach to education. Dr Baumann is also visiting professor at Seoul National University (SNU) in Korea and at Aarhus University, Denmark. <br> <br> <b>Iggy Pintado</b> is an accomplished business leader with sales, marketing, channels and online expertise. Iggy has managed all aspects of business plans, strategies, operations and engagement in diversified organisations. Over the last 30 years, Iggy has held professional, management and executive positions at IBM, Telstra, Australian Institute of Company Directors, SAS and IDC. His book, Connection Generation, is a fascinating study of how connectedness affects our place in society and business and the challenges and opportunities this compelling development presents.
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Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

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Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

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