• Working the slack in the system

    Clearly these are challenging times for all of us. The most important thing is our families and communities are as safe as possible. Flattening, or really bending the COVID-19 curve, must remain firmly front of mind.

Brian Vella

  • Managing partner, AKQA
Brian Vella is a managing partner at AKQA, the world’s leading global marketing agency (according to Gartner). Home to over 2100 professionals in 22 international studios, Brian is responsible for Sydney, Melbourne, Shanghai, Tokyo, Wellington and Auckland. In addition to leading one of the highest growing agencies over the last decade, Brian sits on the WPP AUNZ executive committee. He also sits on the board of Dogs for Kids with Disabilities, a not-for-profit organisation. Brian is passionate about brand and customer experience in the digital age. He’s growth minded and a business builder. His career began at a pure-play ecommerce company in the middle of the first dot-com boom. At this time, he was inspired to help other companies make the most of the possibilities. He has undertaken executive education at Stanford University’s Graduate School of Business, and prior to that combined a Management & Marketing degree from Monash University. Brian is also a Graduate of the Australian Institute of Company Directors (GAICD).

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How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

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The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

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Brand or product placement?

CMOs are looking to ensure investment decisions in marketing initiatives are good value for money. Yet they are frustrated in understanding the value of product placements within this mix for a very simple reason: Product placements are broadly defined and as a result, mean very different things to different people.

Michael Neale and Dr David Corkindale

University of Adelaide Business School and University of South Australia

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