• Agility in 2022

    Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

  • Melbourne bureau chief, Alpha Digital
Sam McConnell is the head of Alpha Digital in Melbourne. He has more than 15 years experience working in senior leadership roles at some of the world's best agencies. These include Wonderman Thompson New York, Clemenger BBDO Melbourne and The Monkeys Sydney. During this time, Sam has worked on strategy and campaigns for a diverse range of leading brands including Listerine, Canadian Club, Pizza Hut, Ali Baba, AfterPay, Myer and uBank.
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Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

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